ISBN: 9783899368260
Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awarene… Altro …
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ISBN: 9783899368260
Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awarene… Altro …
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2009, ISBN: 9783899368260
[ED: Taschenbuch], [PU: Josef Eul Verlag], DE, [SC: 0.00], Neuware, gewerbliches Angebot, 210x148 mm, 64, [GW: 136g], 1, Banküberweisung, Offene Rechnung, Kreditkarte, PayPal, Offene Rech… Altro …
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2009, ISBN: 3899368266
Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:Josef Eul Verlag GmbH; Eul, Josef, Verlag GmbH]
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2009, ISBN: 3899368266
Kartoniert / Broschiert, with dust cover 11, [PU:Josef Eul Verlag GmbH; Eul, Josef, Verlag GmbH]
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ISBN: 9783899368260
Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awarene… Altro …
ISBN: 9783899368260
Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awarene… Altro …
2009
ISBN: 9783899368260
[ED: Taschenbuch], [PU: Josef Eul Verlag], DE, [SC: 0.00], Neuware, gewerbliches Angebot, 210x148 mm, 64, [GW: 136g], 1, Banküberweisung, Offene Rechnung, Kreditkarte, PayPal, Offene Rech… Altro …
2009, ISBN: 3899368266
Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:Josef Eul Verlag GmbH; Eul, Josef, Verlag GmbH]
2009, ISBN: 3899368266
Kartoniert / Broschiert, with dust cover 11, [PU:Josef Eul Verlag GmbH; Eul, Josef, Verlag GmbH]
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Informazioni dettagliate del libro - Music Sponsorship at a Turning Point Angela Hund-Gïschel Author
EAN (ISBN-13): 9783899368260
ISBN (ISBN-10): 3899368266
Copertina flessibile
Anno di pubblicazione: 2009
Editore: Josef Eul Verlag Gmbh Core >1
84 Pagine
Peso: 0,136 kg
Lingua: eng/Englisch
Libro nella banca dati dal 2009-10-14T13:25:16+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-04-10T17:18:09+02:00 (Zurich)
ISBN/EAN: 3899368266
ISBN - Stili di scrittura alternativi:
3-89936-826-6, 978-3-89936-826-0
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : hund, gãschel, goeschel, göschel
Titolo del libro: turning point, sponsors, sponsorship marketing, kooperationen, hund
Dati dell'editore
Autore: Angela Hund-Göschel
Titolo: Marketing und Kooperationen; Music Sponsorship at a Turning Point
Editore: Josef Eul Verlag
64 Pagine
Anno di pubblicazione: 2009-08-04
Peso: 0,136 kg
Lingua: Inglese
37,00 € (DE)
38,10 € (AT)
61,50 CHF (CH)
Not available, publisher indicates OP
BC; PB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Betriebswirtschaft und Management; Marketing Mix; Music Sponsorship; Sponsorship
Sponsorship has become an established tool within the marketing mix of many companies. A sponsorship can provide significant benefits for companies and brands, e. g. by increasing awareness and generating image transfers and thereby activating (potential) customers and multipliers. In Germany, a large number of companies have experiences as a sponsor and dedicate a substantial share of their communication budget to sponsorships – often primarily in the sports market. However, recent developments like numerous doping scandals caused a shift of public interest in favour of other areas, e. g. culture. And since the latter market continuously gains relevance and is being covered by media, it has become more attractive for sponsors, too. Within the cultural area, music plays a central role in western cultures and has the potential to grow even further. Due to fast spreading new technologies like the Internet and the overall digitalisation, music has become accessible practically everywhere and for everyone. At the same time, the structure of the music industry, the roles of market participants as well as existing business models are subject to drastic changes. In conjunction with the increasing variety of potential music sponsoring measures, the present development provides new chances and risks for sponsors. This work examines how companies can take advantage of the latest developments within the music industry regarding sponsorship. Thereto the markets of music and sponsorship are analysed and relevant opportunities and threats for (potential) sponsors on the music market are derived. Based on the findings, strategic advice is given for companies considering sponsoring activities in the “music industry 2.0”.< Per archiviare...