"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technol… Altro …
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. Marketing and the Job of the Marketing Manager; A Strategic Marketing Framework; Marketing Research; Analyzing Consumer Behavior; Organizational Buying Behavior; Market Structure and Competitor Analysis; Product Decisions; New Product Development; Pricing; Communications and Advertising Strategy; Sales Promotion; Channels of Distribution; Direct Channels of Distribution: Personal Selling and Direct Marketing; Customer Relationship Management; Special Topic: Strategies for Service Markets For marketing professionals, product and brand managers. Marketing Management Winer, Russell S. / Dhar, Ravi, Prentice Hall<
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Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic envir… Altro …
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor., Management & Management Techniques, Sales & Marketing Management, Sales & Marketing<
BookDepository.com
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(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, h… Altro …
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor. Media > Book, [PU: Prentice Hall]<
BetterWorldBooks.com
used in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi Details...
(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return a… Altro …
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return and refund.<
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technol… Altro …
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. Marketing and the Job of the Marketing Manager; A Strategic Marketing Framework; Marketing Research; Analyzing Consumer Behavior; Organizational Buying Behavior; Market Structure and Competitor Analysis; Product Decisions; New Product Development; Pricing; Communications and Advertising Strategy; Sales Promotion; Channels of Distribution; Direct Channels of Distribution: Personal Selling and Direct Marketing; Customer Relationship Management; Special Topic: Strategies for Service Markets For marketing professionals, product and brand managers. Marketing Management Winer, Russell S. / Dhar, Ravi, Prentice Hall<
- Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic envir… Altro …
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor., Management & Management Techniques, Sales & Marketing Management, Sales & Marketing<
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, h… Altro …
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor. Media > Book, [PU: Prentice Hall]<
used in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return a… Altro …
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return and refund.<
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Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
"
Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
Informazioni dettagliate del libro - Marketing Management
EAN (ISBN-13): 9780136074892 ISBN (ISBN-10): 0136074898 Copertina rigida Copertina flessibile Anno di pubblicazione: 2010 Editore: Pearson 528 Pagine Lingua: eng/Englisch
Libro nella banca dati dal 2011-10-04T08:59:18+02:00 (Zurich) Pagina di dettaglio ultima modifica in 2023-07-16T15:01:47+02:00 (Zurich) ISBN/EAN: 9780136074892
ISBN - Stili di scrittura alternativi: 0-13-607489-8, 978-0-13-607489-2 Stili di scrittura alternativi e concetti di ricerca simili: Autore del libro : russ, ruß, russell, winer, wine Titolo del libro: management marketing
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