Employee Research: How to Increase Employee Involvement Through Consultation (Market Research in Practice) - edizione con copertina flessibile

Understanding and consulting with employees is critically important. Employees can be powerful ambassadors in communicating a company¿s values throughout the market place. Companies also want to be good corporate citizens, which includes examining the employee perspective on organizational issues and developments. Of course it can also result in improving organizational performance and gaining competitive advantage. Employee Research is a comprehensive, authoritative and clearly written text that outlines the key principles of undertaking professional research amongst employees. Intelligent and insightful, it deals with all the issues that need to be considered when ensuring that employee research is sound enough to provide a platform for organizational decision-making. Peppered with case studies and examples, Employee Research looks at all the latest techniques and developments. Invaluable to market research professionals and those studying for MRS qualifications, it is also essential reading for managers everywhere who are undertaking employee research for the first time.