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Transitioned Media / A Turning Point Into the Digital Realm / Gali Einav / Buch / XX / Englisch / 2010 / SPRINGER NATURE / EAN 9781441960986 - Einav, Gali
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Transitioned Media / A Turning Point Into the Digital Realm / Gali Einav / Buch / XX / Englisch / 2010 / SPRINGER NATURE / EAN 9781441960986 - copertina rigida, flessible

2010, ISBN: 9781441960986

[ED: Gebunden], [PU: SPRINGER NATURE], The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result … Altro …

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Transitioned Media - copertina rigida, flessible

2010, ISBN: 1441960988

[EAN: 9781441960986], Neubuch, [PU: Springer New York], BUSINESS ECONOMICS FINANCE & ADVERTISING PROMOTION MANAGEMENT SCIENCE GENERAL WIRTSCHAFT BETRIEBSWIRTSCHAFT BROADCAST MEDIA DIGITAL… Altro …

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Transitioned Media: a Turning Point Into the Digital Realm (the Economics of Information, Communication, and Entertainment) - copertina rigida, flessible

2010

ISBN: 9781441960986

Hardcover, Gebraucht, guter Zustand, Used texts DO NOT include any supplemental material such as; online access codes, CDs, etc. All text is legible and may contain; markings, highlightin… Altro …

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Transitioned Media A Turning Point into the Digital Realm - copertina rigida, flessible

2010, ISBN: 1441960988

[EAN: 9781441960986], Gebraucht, guter Zustand, [PU: Springer US], SOCIAL MEDIA,MEDIA POLICY,INTELLECTUAL PROPERTY,NEW MEDIA,HIGH-DEFINITION TELEVISION (HD-TV),BROADCAST MEDIA,DIGITAL CON… Altro …

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2010, ISBN: 9781441960986

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Dettagli del libro
Transitioned Media: A Turning Point into the Digital Realm (The Economics of Information, Communication, and Entertainment)

The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of "citizen" journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. TOC:Acknowledgments Foreword Content Flows From Anyone to Everyone --Darcy Gerbarg 1. Introduction: The End of Media As We Know It? --Gali Einav Part 1: The Changing World of Advertising and Consumer Behavior 2. TV for the 21st Century: The Video Ad Model in Transition --Adam Gerberg and Rick Mandler 3. Branded Entertainment: How Advertisers and Networks are Working Together to Reach Consumers in the New Media Environment --Rachel Mueller-Lust 4. Evolution of Cross Platform Media Use in the United States --Horst Stipp Part 2: The Changing Face of Traditional Media : The News Business Case Study 5. We Interrupt this Program--Jeff Gralnick 6. Mobile Social Networking and the News--Laura Forlano 7. Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere --John Kelly Part 3: Media Reinvented; Case Studies of Transitioning into a Digital Age 8. The Transition to Digital TV: A Case Study of HDTV--John Carey 9. The Fat Lady Still Sings: Bringing Music into the Digital Age--Lydia Loizides 10. The Transition into the Digital Film Age --Kristen Daly 11. Thumb Wars: Body and Mind in Video Games--Liel Leibovitz About the Editor and Contributors Index

Informazioni dettagliate del libro - Transitioned Media: A Turning Point into the Digital Realm (The Economics of Information, Communication, and Entertainment)


EAN (ISBN-13): 9781441960986
ISBN (ISBN-10): 1441960988
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2010
Editore: Springer
165 Pagine
Peso: 0,434 kg
Lingua: eng/Englisch

Libro nella banca dati dal 2009-06-13T19:44:22+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-01-09T20:03:24+01:00 (Zurich)
ISBN/EAN: 9781441960986

ISBN - Stili di scrittura alternativi:
1-4419-6098-8, 978-1-4419-6098-6
Stili di scrittura alternativi e concetti di ricerca simili:
Titolo del libro: media, realm, the turning point


Dati dell'editore

Autore: Gali Einav
Titolo: The Economics of Information, Communication, and Entertainment; Transitioned Media - A Turning Point into the Digital Realm
Editore: Springer; Springer US
168 Pagine
Anno di pubblicazione: 2010-08-06
New York; NY; US
Stampato / Fatto in
Peso: 0,980 kg
Lingua: Inglese
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
POD
XX, 168 p.

BB; Media Management; Hardcover, Softcover / Wirtschaft/Betriebswirtschaft; Marketing und Vertrieb; Verstehen; Broadcast Media; Digital Content; High-Definition Television (HD-TV); Information technology; Intellectual Property; Media Management; Media Policy; New Media; Social Media; Social Net; Social Network; Technology Policy; branding; digital; online; Economic Policy; Innovation/Technology Management; Media Planning; Economic Policy; Innovation and Technology Management; Wirtschaftspolitik, politische Ökonomie; Management: Innovation; BC; EA

Introduction: The End of Media As We Know It?.- Introduction: The End of Media As We Know It?.- The Changing World of Advertising and Consumer Behavior.- TV for the Twenty-First Century: The Video Ad Model in Transition.- Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment.- The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”.- The Changing Face of Traditional Media: The News Business Case Study.- We Interrupt this Program … The Cosmic Change in the “News Business”.- Mobile Social Networking and the News.- Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere.- Media Reinvented: Case Studies of Transitioning into a Digital Age.- The Transition to Digital TV: A Case Study of HDTV.- The Fat Lady Still Sings: Bringing Music into the Digital Age.- How Cinema Is Digital.- Thumb Wars: Body and Mind in Video Games.

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