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prezzo più basso: € 18,95, prezzo più alto: € 83,99, prezzo medio: € 34,61

Marketing Plan for Costa Coffee - Maingi Joe

(*)

Maingi Joe:
Marketing Plan for Costa Coffee - edizione con copertina flessibile

2014, ISBN: 3656588007

[EAN: 9783656588009], Neubuch, [SC: 0.0], [PU: GRIN Verlag], Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2011 in the subject Business economics - Off… Altro …

[EAN: 9783656588009], Neubuch, [SC: 0.0], [PU: GRIN Verlag], Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Wales, Newport, language: English, abstract: This is a marketing plan for Costa Coffee which is based on the Costa Coffee case study. The marketing plan discussed in this report carries out a detailed analysis and strategic examination of different marketing aspects of Costa Coffee in the UK and in its global markets. The report makes use of various tools and models as described in marketing literature. The report also utilizes a number of techniques by which the entire marketing plan is realized. The major aim of the marketing plan in this report is to demonstrate the insight into strategy development for effective marketing and how to make use of this insight for such marketing plan as discussed in this report.The report conducts a step-by-step examination of Costa Coffee. First of all it conducts the marketing audit of the firm and discusses various aspects of the audit in technical details. Both the micro and macro environments of the company are discussed at length. Next, the report undertakes a detailed SWOT analysis of Costa Coffee to take help to realize a robust marketing plan. After the SWOT analysis, the report moves on to set the marketing objective for Costa Coffee to set its 3 year future marketing plan. The report then discusses the very critical 7 P's of the company or the marketing mix strategies and discusses how the company can capitalize on its present day success. The report then moves on to discuss various aspects of budget allocation for the company's local market as well as its global markets. The report ends with a discussion on controls in the overall marketing plan. Various aspects of controls are discusses, and it is also discussed how the company should continue to improve its decision making processes while closely monitoring its operations. 24 pp. Englisch, Books<

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Marketing Plan for Costa Coffee - Joe, Maingi

(*)

Joe, Maingi:
Marketing Plan for Costa Coffee - edizione con copertina flessibile

2014, ISBN: 9783656588009

GRIN Verlag, Paperback, 24 Seiten, Publiziert: 2014-02-16T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9783656588009, 0.05 kg, Books Global Store, Special Features, Books, Call Centre … Altro …

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Marketing Plan for Costa Coffee - Maingi Joe

(*)

Maingi Joe:
Marketing Plan for Costa Coffee - edizione con copertina flessibile

ISBN: 9783656588009

*Marketing Plan for Costa Coffee* - 1. Auflage / Taschenbuch für 18.95 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch (kartoniert) Hardcover;… Altro …

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Marketing Plan for Costa Coffee - Joe, Maingi

(*)

Joe, Maingi:
Marketing Plan for Costa Coffee - nuovo libro

2014, ISBN: 3656588007

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Marketing Plan for Costa Coffee - Maingi Joe

(*)

Maingi Joe:
Marketing Plan for Costa Coffee - nuovo libro

ISBN: 9783656588009

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Marketing Plan for Costa Coffee - Maingi Joe

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Maingi Joe:

Marketing Plan for Costa Coffee - edizione con copertina flessibile

2014, ISBN: 3656588007

[EAN: 9783656588009], Neubuch, [SC: 0.0], [PU: GRIN Verlag], Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2011 in the subject Business economics - Off… Altro …

[EAN: 9783656588009], Neubuch, [SC: 0.0], [PU: GRIN Verlag], Druck auf Anfrage Neuware - Printed after ordering - Project Report from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Wales, Newport, language: English, abstract: This is a marketing plan for Costa Coffee which is based on the Costa Coffee case study. The marketing plan discussed in this report carries out a detailed analysis and strategic examination of different marketing aspects of Costa Coffee in the UK and in its global markets. The report makes use of various tools and models as described in marketing literature. The report also utilizes a number of techniques by which the entire marketing plan is realized. The major aim of the marketing plan in this report is to demonstrate the insight into strategy development for effective marketing and how to make use of this insight for such marketing plan as discussed in this report.The report conducts a step-by-step examination of Costa Coffee. First of all it conducts the marketing audit of the firm and discusses various aspects of the audit in technical details. Both the micro and macro environments of the company are discussed at length. Next, the report undertakes a detailed SWOT analysis of Costa Coffee to take help to realize a robust marketing plan. After the SWOT analysis, the report moves on to set the marketing objective for Costa Coffee to set its 3 year future marketing plan. The report then discusses the very critical 7 P's of the company or the marketing mix strategies and discusses how the company can capitalize on its present day success. The report then moves on to discuss various aspects of budget allocation for the company's local market as well as its global markets. The report ends with a discussion on controls in the overall marketing plan. Various aspects of controls are discusses, and it is also discussed how the company should continue to improve its decision making processes while closely monitoring its operations. 24 pp. Englisch, Books<

NEW BOOK. Costi di spedizione:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]

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Marketing Plan for Costa Coffee - Joe, Maingi

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Joe, Maingi:

Marketing Plan for Costa Coffee - edizione con copertina flessibile

2014, ISBN: 9783656588009

GRIN Verlag, Paperback, 24 Seiten, Publiziert: 2014-02-16T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9783656588009, 0.05 kg, Books Global Store, Special Features, Books, Call Centre … Altro …

Gebraucht, wie neu. Costi di spedizione:In stock. Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 5.56) swestbooks

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Marketing Plan for Costa Coffee - Maingi Joe

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Link sponsorizzato

Maingi Joe:
Marketing Plan for Costa Coffee - edizione con copertina flessibile

ISBN: 9783656588009

*Marketing Plan for Costa Coffee* - 1. Auflage / Taschenbuch für 18.95 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch (kartoniert) Hardcover;… Altro …

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Joe, Maingi:
Marketing Plan for Costa Coffee - nuovo libro

2014, ISBN: 3656588007

1. Auflage Kartoniert / Broschiert, with dust cover 11, [PU:GRIN Verlag]

Costi di spedizione:Shipping costs within Germany. (EUR 2.95) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien

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Maingi Joe:
Marketing Plan for Costa Coffee - nuovo libro

ISBN: 9783656588009

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Marketing Plan for Costa Coffee

Autore:	Maingi Joe
Titolo:	Marketing Plan for Costa Coffee
ISBN:	9783656588009

Project Report from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Wales, Newport,, language: English, abstract: This is a marketing plan for Costa Coffee which is based on the Costa Coffee case study. The marketing plan discussed in this report carries out a detailed analysis and strategic examination of different marketing aspects of Costa Coffee in the UK and in its global markets. The report makes use of various tools and models as described in marketing literature. The report also utilizes a number of techniques by which the entire marketing plan is realized. The major aim of the marketing plan in this report is to demonstrate the insight into strategy development for effective marketing and how to make use of this insight for such marketing plan as discussed in this report. The report conducts a step-by-step examination of Costa Coffee. First of all it conducts the marketing audit of the firm and discusses various aspects of the audit in technical details. Both the micro and macro environments of the company are discussed at length. Next, the report undertakes a detailed SWOT analysis of Costa Coffee to take help to realize a robust marketing plan. After the SWOT analysis, the report moves on to set the marketing objective for Costa Coffee to set its 3 year future marketing plan. The report then discusses the very critical 7 P's of the company or the marketing mix strategies and discusses how the company can capitalize on its present day success. The report then moves on to discuss various aspects of budget allocation for the company's local market as well as its global markets. The report ends with a discussion on controls in the overall marketing plan. Various aspects of controls are discusses, and it is also discussed how the company should continue to improve its decision making processes while closely monitoring its operations.

Informazioni dettagliate del libro - Marketing Plan for Costa Coffee

EAN (ISBN-13): 9783656588009
ISBN (ISBN-10): 3656588007
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2014
Editore: GRIN Verlag

Libro nella banca dati dal 2014-10-10T09:07:26+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2023-08-15T21:37:17+02:00 (Zurich)
ISBN/EAN: 9783656588009

ISBN - Stili di scrittura alternativi:
3-656-58800-7, 978-3-656-58800-9
Stili di scrittura alternativi e concetti di ricerca simili:
Titolo del libro: marketing, coffee, plan weseritz

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