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2013, ISBN: 9783658045432

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The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi Taschenbuch Paperback Englisch 2013 - Chehimi, Nadine
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The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi Taschenbuch Paperback Englisch 2013 - edizione con copertina flessibile

2013, ISBN: 9783658045432

[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with eac… Altro …

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The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters
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Titolo:
ISBN:

9783658045432


The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web's current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web's development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.

Informazioni dettagliate del libro - The Social Web in the Hotel Industry by Nadine Chehimi Paperback | Indigo Chapters


EAN (ISBN-13): 9783658045432
ISBN (ISBN-10): 3658045434
Copertina flessibile
Anno di pubblicazione: 2013
Editore: Nadine Chehimi

Libro nella banca dati dal 2014-01-17T21:13:11+01:00 (Zurich)
Pagina di dettaglio ultima modifica in 2023-10-05T16:18:16+02:00 (Zurich)
ISBN/EAN: 9783658045432

ISBN - Stili di scrittura alternativi:
3-658-04543-4, 978-3-658-04543-2
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : nadine, sales
Titolo del libro: hot, social web, indus, the web, the process, the hotel book

Dati dell'editore

Autore: Nadine Chehimi
Titolo: The Social Web in the Hotel Industry - The Impact of the Social Web on the Information Process of German Hotel Guests
Editore: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
183 Pagine
Anno di pubblicazione: 2013-12-16
Wiesbaden; DE
Stampato / Fatto in
Peso: 2,753 kg
Lingua: Inglese
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXIV, 183 p. 79 illus.

BC; Business and Management, general; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; The German hotel market; The social web; Tourist information search; Marketing; Market Research/Competitive Intelligence; Business and Management; Marketing; Market Research and Competitive Intelligence; Marketing und Vertrieb; Marktforschung; EA

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.    ContentsThe social webTourist information searchThe German hotel market  Target GroupsLecturers and students of marketing, communication and tourismHoteliers and marketing specialists The AuthorNadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain.

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