ISBN: 9783834968913
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three… Altro …
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ISBN: 9783834968913
Understanding Proactive Customer Orientation - Construct Development and Managerial Implications: ab 79.99 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg eBook als pdf, Gabler Betriebswir… Altro …
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2011, ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), 2011, [PU: Betriebswirtschaftlicher Verlag Gabler], Betriebswirtschaftlicher Verlag Gabler, 2011
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2011, ISBN: 9783834968913
Construct Development and Managerial Implications, 2011, eBook Download (PDF), eBooks, [PU: Betriebswirtschaftlicher Verlag Gabler]
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2011, ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), Auflage, [PU: Gabler Verlag], [ED: 1], Gabler Verlag, 2011
| lehmanns.de Costi di spedizione:Download sofort lieferbar. (EUR 0.00) Details... |
ISBN: 9783834968913
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three… Altro …
ISBN: 9783834968913
Understanding Proactive Customer Orientation - Construct Development and Managerial Implications: ab 79.99 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg eBook als pdf, Gabler Betriebswir… Altro …
2011
ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), 2011, [PU: Betriebswirtschaftlicher Verlag Gabler], Betriebswirtschaftlicher Verlag Gabler, 2011
2011, ISBN: 9783834968913
Construct Development and Managerial Implications, 2011, eBook Download (PDF), eBooks, [PU: Betriebswirtschaftlicher Verlag Gabler]
2011, ISBN: 9783834968913
Construct Development and Managerial Implications, eBooks, eBook Download (PDF), Auflage, [PU: Gabler Verlag], [ED: 1], Gabler Verlag, 2011
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Informazioni dettagliate del libro - Understanding Proactive Customer Orientation
EAN (ISBN-13): 9783834968913
Anno di pubblicazione: 2011
Editore: Gabler Verlag
Libro nella banca dati dal 2007-03-07T21:01:45+01:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-02-10T05:43:47+01:00 (Zurich)
ISBN/EAN: 9783834968913
ISBN - Stili di scrittura alternativi:
978-3-8349-6891-3
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : herhaus, herhausen
Titolo del libro: and understand, orient, orientation, understanding
Dati dell'editore
Autore: Dennis Herhausen
Titolo: Understanding Proactive Customer Orientation - Construct Development and Managerial Implications
Editore: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
186 Pagine
Anno di pubblicazione: 2011-08-31
Wiesbaden; DE
Lingua: Inglese
53,49 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available
XVII, 186 p. 10 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Customer Needs; Kundenbedürfnisse; Market Research; Markforschung; Marktorientierung; C; Marketing; Business and Management; BC
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive customer orientation, (2) a quantitative study investigating consequences, antecedents, and factors that moderate the effects of proactive customer orientation, and (3) a qualitative study investigating situation-specific recommendations on how to increase proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. To answer this question, three stages of research are deployed: (1) An exploratory study investigating two different dimensions of proactive customer orientation, (2) a quantitative study investigating consequences, antecedents, and factors that moderate the effects of proactive customer orientation, and (3) a qualitative study investigating situation-specific recommendations on how to increase proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
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