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Green marketing and the ecological advertisement : An analysis of the structure of the communication in announcements printed matters - Antonio Fernando Guimaraes
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Green marketing and the ecological advertisement : An analysis of the structure of the communication in announcements printed matters - edizione con copertina flessibile

2010, ISBN: 3838375319

[EAN: 9783838375311], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - This work presents an analysis of the content of a series of printed ecologica… Altro …

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Guimaraes, Antonio Fernando:

Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters - edizione con copertina flessibile

2010, ISBN: 9783838375311

LAP LAMBERT Academic Publishing, Taschenbuch, 160 Seiten, Publiziert: 2010-07-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 3838375319, 0.54 kg, Recht, Kategorien, Bücher, Management… Altro …

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Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters - Guimaraes, Antonio Fernando
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Guimaraes, Antonio Fernando:
Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters - edizione con copertina flessibile

2010

ISBN: 9783838375311

LAP LAMBERT Academic Publishing, Taschenbuch, 160 Seiten, Publiziert: 2010-07-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 3838375319, 0.54 kg, Recht, Kategorien, Bücher, Management… Altro …

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Green marketing and the ecological advertisement - edizione con copertina flessibile

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Green marketing and the ecological advertisement An analysis of the structure of the communication in announcements printed matters - nuovo libro

2010, ISBN: 3838375319

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Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters
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9783838375311


This work presents an analysis of the content of a series of printed ecological ads obtained from companies across several economic sectors. This study aimed to examine the implicit structure of these ads: its environmental appeals; the degree of thoroughness with which the matter was addressed by the companies surveyed. It contains the concepts of strategic marketing and operational marketing, the societal marketing and the relations between the integrated marketing communications and the green marketing. As analytical framework, was selected a sample of print ads and through a multivariate analysis, using the technique of Multidimensional Scaling (MDS)and cluster analysis was obtained a perceptual map that positions companies according to the criteria of similarity. The work should help shed some light on this new and exciting advertising environment, and should be especially useful to professionals in communications and marketing fields; managers concerned with the company's image as an environmentally responsible company; or anyone else who may considering utilizing the concepts of green marketing oriented to use ecologically sound appeals in their advertisements.

Informazioni dettagliate del libro - Green marketing and the ecological advertisement: An analysis of the structure of the communication in announcements printed matters


EAN (ISBN-13): 9783838375311
ISBN (ISBN-10): 3838375319
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2010
Editore: LAP LAMBERT Academic Publishing
160 Pagine
Peso: 0,260 kg
Lingua: eng/Englisch

Libro nella banca dati dal 2009-05-16T06:31:27+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2023-09-11T20:01:00+02:00 (Zurich)
ISBN/EAN: 9783838375311

ISBN - Stili di scrittura alternativi:
3-8383-7531-9, 978-3-8383-7531-1
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : fernando guimaraes
Titolo del libro: marketing, ecological communication, green matters

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