ISBN: 9780471220725
Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize … Altro …
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2009, ISBN: 9780471220725
John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 1.5 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher, Computer … Altro …
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2009, ISBN: 9780471220725
John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 1.5 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher, Computer … Altro …
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ISBN: 9780471220725
Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize … Altro …
Sterne, Jim:
Web Metrics: Proven Methods for Measuring Web Site Success - edizione con copertina flessibile2009, ISBN: 9780471220725
John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 0.77 kg, E-Business, Business & Karriere, Kategorien, Bücher, Computer & Internet, Netzw… Altro …
ISBN: 9780471220725
John Wiley &Sons. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex l… Altro …
2009, ISBN: 9780471220725
John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 1.5 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher, Computer … Altro …
2009, ISBN: 9780471220725
John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 1.5 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher, Computer … Altro …
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Informazioni dettagliate del libro - Web Metrics: Proven Methods for Measuring Web Site Success
EAN (ISBN-13): 9780471220725
ISBN (ISBN-10): 0471220728
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2002
Editore: John Wiley & Sons
448 Pagine
Peso: 0,676 kg
Lingua: eng/Englisch
Libro nella banca dati dal 2007-05-31T06:53:02+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-02-18T01:48:07+01:00 (Zurich)
ISBN/EAN: 0471220728
ISBN - Stili di scrittura alternativi:
0-471-22072-8, 978-0-471-22072-5
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : sterne, jim, john
Titolo del libro: proven, web site, sitte, success
Dati dell'editore
Autore: Jim Sterne
Titolo: Web Metrics - Proven Methods for Measuring Web Site Success
Editore: John Wiley & Sons
430 Pagine
Anno di pubblicazione: 2002-07-24
Peso: 0,798 kg
Lingua: Inglese
38,90 € (DE)
192mm x 235mm x 24mm
BC; Paperback; Hardcover, Softcover / Informatik, EDV/Internet; Computernetzwerke und maschinelle Kommunikation; Internet; Computer Science; Internet Business; Homepage; Informatik; Internet
Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace. Web Metrics provides you with everything you'll need to know to measure your online business strategy, including: * Types of Web metrics tools, services, techniques, and standards for Web measurement * Ways to fully integrate Web metrics with the customer experience * Details on how to use metrics to meet specific business goals The companion Web site includes links to online tools, resources, and white papers.Altri libri che potrebbero essere simili a questo:
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9780470886441 Web Metrics: Proven Methods for Measuring Web Site Success (Jim Sterne)
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