Libri: Trova. Confronta. Acquista.

(*)

Leigh Eric Schmidt:
Consumer Rites: The Buying and Selling of American Holidays - nuovo libro

ISBN: 9780691017211

ID: 978069101721

Slogans such as Let''s put Christ back into Christmas or Jesus is the Reason for the Season hold an appeal to Christians who oppose the commercializing of events they hold sacred. However, through a close look at the rise of holidays in the United States, Leigh Schmidt show us that commercial appropriations of these occasions were as religious in form as they were secular. The rituals of America''s holiday bazaar that emerged in the nineteenth century offered a luxuriant merger of the holy and the profane--a heady blend of fashion and faith, merchandising and gift-giving, profits and sentiments, all celebrations of a devout consumption. In this richly illustrated book, which captures both the blessings and ballyhoo of American holiday observances for the mid-eighteenth century through the twentieth, the author offers a reassessment of the consumer rites that various social critics have long decried for their spiritual emptiness and banal sentimentality. Schmidt tells the story of how holiday celebrations were almost banished by Puritans and other religious reformers in the colonies but went on to be romanticized and reinvented in the nineteenth and twentieth centuries. Merchants and advertisers were crucial for the reimagining of the holidays, promoting them in a grand, carnivalesque manner, which could include gargantuan fruit cakes, masked Santa Clauses, and exploding valentines. Along the way Schmidt uses everything from diaries to manuals on church decoration and window display to show in bright detail the ways in which people have prepared for and celebrated specific holidays--such as going Christmas shopping, making love tokens, choosing Easter bonnets, sending flowers to Mom, buying ties for Dad. He demonstrates in particular how women took the lead as holiday consumers, shaping warm-hearted celebrations of home and family through their intricate engagement with the marketplace. Bringing together the history of business, religion, and gender, this book offers a fascinating cultural history of an endlessly debated marvel--the commercialization of the American holidays. Leigh Eric Schmidt, Books, History, Consumer Rites: The Buying and Selling of American Holidays Books>History, Princeton University Press

(*)

Schmidt, Leigh Eric:
Consumer Rites: The Buying and Selling of American Holidays - libri usati

ISBN: 9780691017211

ID: 2544626

Slogans such as "Let's put Christ back into Christmas" or "Jesus is the Reason for the Season" hold an appeal to Christians who oppose the commercializing of events they hold sacred. However, through a close look at the rise of holidays in the United States, Leigh Schmidt show us that commercial appropriations of these occasions were as religious in form as they were secular. The rituals of America's holiday bazaar that emerged in the nineteenth century offered a luxuriant merger of the holy and the profane--a heady blend of fashion and faith, merchandising and gift-giving, profits and sentiments, all celebrations of a devout consumption. In this richly illustrated book, which captures both the blessings and ballyhoo of American holiday observances for the mid-eighteenth century through the twentieth, the author offers a reassessment of the "consumer rites" that various social critics have long decried for their spiritual emptiness and banal sentimentality. Schmidt tells the story of how holiday celebrations were almost banished by Puritans and other religious reformers in the colonies but went on to be romanticized and reinvented in the nineteenth and twentieth centuries. Merchants and advertisers were crucial for the reimagining of the holidays, promoting them in a grand, carnivalesque manner, which could include gargantuan fruit cakes, masked Santa Clauses, and exploding valentines. Along the way Schmidt uses everything from diaries to manuals on church decoration and window display to show in bright detail the ways in which people have prepared for and celebrated specific holidays--such as going Christmas shopping, making love tokens, choosing Easter bonnets, sending flowers to Mom, buying ties for Dad. He demonstrates in particular how women took the lead as holiday consumers, shaping warm-hearted celebrations of home and family through their intricate engagement with the marketplace. Bringing together the history of business, religion, and gender, this book offers a fascinating cultural history of an endlessly debated marvel--the commercialization of the American holidays. Consumer Rites: The Buying and Selling of American Holidays Schmidt, Leigh Eric, Princeton University Press

(*)

Schmidt, Leigh Eric:
Consumer Rites: The Buying and Selling of American Holidays - edizione con copertina flessibile

1997, ISBN: 9780691017211

ID: 901536679

Princeton University Press, 1997. Crisp, clean pages; no owners' marks; except for a gentle vertical bend to the back cover and a little rubbing at the corners, excellent.. Paperback. Very Good., Princeton University Press, 1997

(*)

Schmidt, Leigh Eric:
Consumer Rites: The Buying and Selling of American Holidays - edizione con copertina flessibile

1997, ISBN: 9780691017211

ID: 1046209649

Princeton University Press, 1997-10-27. Paperback. Good. Sturdy paperback with minimal cover wear; some underlining and highlighting; sticker on back., Princeton University Press, 1997-10-27

(*)

Leigh Eric Schmidt:
Consumer Rites - edizione con copertina flessibile

1997, ISBN: 9780691017211

ID: 357723

Softcover, Buch, [PU: Princeton University Press]