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Slogans such as Let''s put Christ back into Christmas or Jesus is the Reason for the Season hold an appeal to Christians who oppose the commercializing of events they hold sacred. However, through a close look at the rise of holidays in the United States, Leigh Schmidt show us that commercial appropriations of these occasions were as religious in form as they were secular. The rituals of America''s holiday bazaar that emerged in the nineteenth century offered a luxuriant merger of the holy and the profane--a heady blend of fashion and faith, merchandising and gift-giving, profits and sentiments, all celebrations of a devout consumption. In this richly illustrated book, which captures both the blessings and ballyhoo of American holiday observances for the mid-eighteenth century through the twentieth, the author offers a reassessment of the consumer rites that various social critics have long decried for their spiritual emptiness and banal sentimentality. Schmidt tells the story of how holiday celebrations were almost banished by Puritans and other religious reformers in the colonies but went on to be romanticized and reinvented in the nineteenth and twentieth centuries. Merchants and advertisers were crucial for the reimagining of the holidays, promoting them in a grand, carnivalesque manner, which could include gargantuan fruit cakes, masked Santa Clauses, and exploding valentines. Along the way Schmidt uses everything from diaries to manuals on church decoration and window display to show in bright detail the ways in which people have prepared for and celebrated specific holidays--such as going Christmas shopping, making love tokens, choosing Easter bonnets, sending flowers to Mom, buying ties for Dad. He demonstrates in particular how women took the lead as holiday consumers, shaping warm-hearted celebrations of home and family through their intricate engagement with the marketplace. Bringing together the history of business, religion, and gender, this book offers a fascinating cultural history of an endlessly debated marvel--the commercialization of the American holidays. Leigh Eric Schmidt, Books, History, Consumer Rites: The Buying and Selling of American Holidays Books>History, Princeton University Press
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1997, ISBN: 0691017212
[EAN: 9780691017211], Gebraucht, guter Zustand, [PU: Princeton University Press], UNITED STATES HOLIDAYS CUSTOMS & TRADITIONS CULTURAL ANTHROPOLOGY, Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. We are not able to ship internationally. Your satisfaction is guaranteed! Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. Items ship in quality packaging within 2 business days.
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[EAN: 9780691017211], Gebraucht, guter Zustand, [PU: Princeton University Press], A sound copy with only light wear. Overall a solid copy at a great price! some highlighting All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping.
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1997, ISBN: 9780691017211
Princeton University Press, 1997-10-27. Paperback. Good. Sturdy paperback with minimal cover wear; some underlining and highlighting; sticker on back., Princeton University Press, 1997-10-27
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Consumer Rites: The Buying and Selling of American Holidays Consumer-Rites~~Leigh-Eric-Schmidt Reference>Practical & How-To Gdes>Prac/How-To Gdes Paperback, Princeton University Press
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Informazioni dettagliate del libro - Consumer Rites: The Buying and Selling of American Holidays
EAN (ISBN-13): 9780691017211
ISBN (ISBN-10): 0691017212
Anno di pubblicazione: 1997
Editore: Princeton University Press
Peso: 0,544 kg
Libro nella banca dati dal 15.04.2007 11:49:31
libro trovato per l'ultima volta il11.05.2019 09:14:32
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