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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Res - Brian Wansink, Seymour Sudman, Norman M. Bradburn
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Brian Wansink, Seymour Sudman, Norman M. Bradburn:

Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Res - edizione con copertina flessibile

ISBN: 9780787970888

The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. The Authors. Appendix A: List of Academic and Not-for-Profit Surve… Altro …

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Asking Questions : The Definitive Guide to Questionnaire Design -- for Market Research, Political Polls, and Social and Health Questionnaires - Brian, Sudman, Seymour, Bradburn, Norman M. Wansink
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Brian, Sudman, Seymour, Bradburn, Norman M. Wansink:

Asking Questions : The Definitive Guide to Questionnaire Design -- for Market Research, Political Polls, and Social and Health Questionnaires - libri usati

ISBN: 9780787970888

"The best single source about the present state of knowledge of questionnaire construction." -Choice Since it was first published more than twenty-five years ago, Asking Questions has bec… Altro …

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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences) - Bradburn, Norman M. Sudman, Seymour, Wansink, Brian
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Bradburn, Norman M. Sudman, Seymour, Wansink, Brian:
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences) - edizione con copertina flessibile

2004

ISBN: 9780787970888

Jossey-Bass, Taschenbuch, Auflage: Revised, 448 Seiten, Publiziert: 2004-04-16T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780787970888, 1.19 kg, Verkaufsrang: 1954072, Recht, Katego… Altro …

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Bradburn, Norman M., Sudman, Seymour, Wansink, Brian:
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires - libri usati

ISBN: 9780787970888

Jossey-Bass. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, s… Altro …

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Bradburn, Norman M.:
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences) - edizione con copertina flessibile

2004, ISBN: 9780787970888

[ED: Taschenbuch], [PU: Jossey-Bass], EAN: 9780787970888 Das Titelbild der Auflage kann abweichen. Buch mit Gebrauchsspuren und vereinzelten Knicken, Flecken oder mit Gebrauchsspuren auf … Altro …

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Dettagli del libro
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)

Since it was first published more than twenty-five years ago, "Asking Questions" has become a classic guide for designing questionnaires?the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, "Asking Questions" can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Informazioni dettagliate del libro - Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)


EAN (ISBN-13): 9780787970888
ISBN (ISBN-10): 0787970883
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2004
Editore: Jossey-Bass
426 Pagine
Peso: 0,531 kg
Lingua: eng/Englisch

Libro nella banca dati dal 2007-06-03T01:30:24+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-02-04T21:04:09+01:00 (Zurich)
ISBN/EAN: 0787970883

ISBN - Stili di scrittura alternativi:
0-7879-7088-3, 978-0-7879-7088-8
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : seymour, bradburn, sudman, norman may, wansink, brian
Titolo del libro: asking questions definitive guide questionnaire design market research political polls social health questionna, poll, ptt art and design, methods for design, take away design, design doing


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