A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens.… Altro …
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Digital Content>E-books>Business>Marketing>Sales, Wiley Digital >16<
BarnesandNoble.com
new in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi Details...
(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
A guide to reaching and profiting from China's expanding luxury consumer classChina's growing consumer base and expanding economy means more disposable income for more Chinese citizens. T… Altro …
A guide to reaching and profiting from China's expanding luxury consumer classChina's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers particularly professionals in advertising, marketing, and the luxury brands industry a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.; PDF; Business,Finance and Law > Business & management, Wiley<
hive.co.uk
No. 9781118181546. Costi di spedizione:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., Costi di spedizione aggiuntivi Details...
(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
*Luxury China* - Market Opportunities and Potential / epub eBook für 27.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBooks > Wirtschaft, John Wiley & Sons
*Luxury China* - Market Opportunities and Potential / epub eBook für 27.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBooks > Wirtschaft, John Wiley & Sons<
Hugendubel.de
9781118181546. Costi di spedizione:In stock (Download), , Schneller Versand nach Hause oder Express-Lieferung in Ihre Buchhandlung., zzgl. Versandkosten. (EUR 7.50) Details...
(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens.… Altro …
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential. Digital Content>E-books>Business>Marketing>Sales, Wiley Digital >16<
new in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi
A guide to reaching and profiting from China's expanding luxury consumer classChina's growing consumer base and expanding economy means more disposable income for more Chinese citizens. T… Altro …
A guide to reaching and profiting from China's expanding luxury consumer classChina's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers particularly professionals in advertising, marketing, and the luxury brands industry a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.; PDF; Business,Finance and Law > Business & management, Wiley<
No. 9781118181546. Costi di spedizione:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., Costi di spedizione aggiuntivi
*Luxury China* - Market Opportunities and Potential / epub eBook für 27.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBooks > Wirtschaft, John Wiley & Sons
*Luxury China* - Market Opportunities and Potential / epub eBook für 27.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBooks > Wirtschaft, John Wiley & Sons<
9781118181546. Costi di spedizione:In stock (Download), , Schneller Versand nach Hause oder Express-Lieferung in Ihre Buchhandlung., zzgl. Versandkosten. (EUR 7.50)
1Poiché alcune piattaforme non trasmettono le condizioni di spedizione e queste possono dipendere dal paese di consegna, dal prezzo di acquisto, dal peso e dalle dimensioni dell'articolo, dall'eventuale iscrizione alla piattaforma, dalla consegna diretta da parte della piattaforma o tramite un fornitore terzo (Marketplace), ecc. è possibile che le spese di spedizione indicate da eurolibro non corrispondano a quelle della piattaforma offerente.
Dati bibliografici del miglior libro corrispondente
EAN (ISBN-13): 9781118181546 ISBN (ISBN-10): 1118181549 Anno di pubblicazione: 2011 Editore: John Wiley & Sons Lingua: eng/Englisch
Libro nella banca dati dal 2009-05-08T21:45:29+02:00 (Zurich) Pagina di dettaglio ultima modifica in 2024-02-15T07:21:49+01:00 (Zurich) ISBN/EAN: 1118181549
ISBN - Stili di scrittura alternativi: 1-118-18154-9, 978-1-118-18154-6 Stili di scrittura alternativi e concetti di ricerca simili: Autore del libro : dumas, toledano, michel pierre, chevalier, cheval, xiao xiao, hasegawa Titolo del libro: chimie appliquee aux arts, luxury, michel china, chevalier
Dati dell'editore
Autore: Michel Chevalier; Pierre Xiao Lu Titolo: Luxury China - Market Opportunities and Potential Editore: Wiley; John Wiley & Sons 272 Pagine Anno di pubblicazione: 2011-09-29 Lingua: Inglese 25,99 € (DE) Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Einzelhandel; Marketing; Retailing; Wirtschaft u. Management; Einzelhandel; BB
Foreword ix Introduction xi Chapter 1: Challenges and Market Size 1 Case study: Alfred Dunhill 19 Chapter 2: The Chinese Luxury Client 29 Case study: Shanghai Tang 45 Chapter 3: Chinese Consumer Attitudes Toward Luxury53 Case study: Rolex in China 77 Chapter 4: How to Distribute in China 85 Case study: Shiatzy Chen 99 Chapter 5: Retailing and Licensing in China 105 Case study: Louis Vuitton in China 125 Chapter 6: Communication and Advertising 137 Case study: The War of the Spirits 165 Chapter 7: Brand Protection and Counterfeit Activities175 Case study: Liuli Gongfang: Breaking into Luxury by way of Glass189 Appendices 195 Bibliography 241 Index 245
Altri libri che potrebbero essere simili a questo:
