Handbook of Integrated CSR Communication Hardcover Book By: Barbara Mueller - copertina rigida, flessible
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Handbook of Integrated CSR Communication / Sandra Diehl (u. a.) / Buch / CSR, Sustainability, Ethics & Governance / HC runder Rücken kaschiert / xiii / Englisch / 2017 / EAN 9783319446981 - copertina rigida, flessible
2017, ISBN: 9783319446981
[ED: Gebunden], [PU: Springer International Publishing], This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and thei… Altro …
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2006, ISBN: 9783319446981
[ED: Buch], [PU: Springer International Publishing], Neuware - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication an… Altro …
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2017, ISBN: 3319446983
1st ed. 2017 Gebundene Ausgabe Marketing / Sozialmarketing, Sozialmarketing, Soziologie, Unternehmensethik und soziale Verantwortung, CSR, Vertrieb und Marketing, Archäologie, Big Data;… Altro …
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2017, ISBN: 3319446983
1st ed. 2017 Gebundene Ausgabe Marketing / Sozialmarketing, Sozialmarketing, Soziologie, Unternehmensethik und soziale Verantwortung, CSR, Marketing und Vertrieb, Archäologie, advertisi… Altro …
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Handbook of Integrated CSR Communication Hardcover Book By: Barbara Mueller - copertina rigida, flessible
ISBN: 9783319446981
h3 { margin-top: 0px; } hr { margin-top: 0px; } .listing { font-size: 16px; } .description { margin: 20px 0px; … Altro …
Diehl, Sandra:
Handbook of Integrated CSR Communication / Sandra Diehl (u. a.) / Buch / CSR, Sustainability, Ethics & Governance / HC runder Rücken kaschiert / xiii / Englisch / 2017 / EAN 9783319446981 - copertina rigida, flessible2017, ISBN: 9783319446981
[ED: Gebunden], [PU: Springer International Publishing], This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and thei… Altro …
2006
ISBN: 9783319446981
[ED: Buch], [PU: Springer International Publishing], Neuware - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication an… Altro …
2017, ISBN: 3319446983
1st ed. 2017 Gebundene Ausgabe Marketing / Sozialmarketing, Sozialmarketing, Soziologie, Unternehmensethik und soziale Verantwortung, CSR, Vertrieb und Marketing, Archäologie, Big Data;… Altro …
2017, ISBN: 3319446983
1st ed. 2017 Gebundene Ausgabe Marketing / Sozialmarketing, Sozialmarketing, Soziologie, Unternehmensethik und soziale Verantwortung, CSR, Marketing und Vertrieb, Archäologie, advertisi… Altro …
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This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Informazioni dettagliate del libro - Handbook of Integrated CSR Communication
EAN (ISBN-13): 9783319446981
ISBN (ISBN-10): 3319446983
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2016
Editore: Springer International Publishing
Libro nella banca dati dal 2016-08-25T20:14:06+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-03-21T14:00:08+01:00 (Zurich)
ISBN/EAN: 3319446983
ISBN - Stili di scrittura alternativi:
3-319-44698-3, 978-3-319-44698-1
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : barbara mueller, diehl, matthias müller, franz matt, ralf müller, sandra müller, karmasin
Titolo del libro: ever never handbook, handbook communication, csr
Dati dell'editore
Autore: Sandra Diehl; Matthias Karmasin; Barbara Mueller; Ralf Terlutter; Franzisca Weder
Titolo: CSR, Sustainability, Ethics & Governance; Handbook of Integrated CSR Communication
Editore: Springer; Springer International Publishing
501 Pagine
Anno di pubblicazione: 2017-01-06
Cham; CH
Stampato / Fatto in
Lingua: Inglese
320,99 € (DE)
329,99 € (AT)
354,00 CHF (CH)
POD
XIII, 501 p. 47 illus., 2 illus. in color.
BB; Hardcover, Softcover / Philosophie/Allgemeines, Lexika; Unternehmensethik und soziale Verantwortung, CSR; Verstehen; Advertising; Big data; CSR; Convergence of communication channels; Corporate social responsibility; Integrated marketing communication; Marketing; Organisational communication; Social media; media research; Business Ethics; Media and Communication; Media Sociology; Media Planning; Cultural Resource Management; Medienwissenschaften; Soziologie; Marketing und Vertrieb; Archäologie; EA; BC
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.Focuses on an integrated communication approach Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communication
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