Kontingenzfaktoren der Marketing-Mix-Standardisierung - 9783834925961 - edizione con copertina flessibile
ISBN: 9783834925961
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Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe - nuovo libro
2010, ISBN: 3834925969
2011 Kartoniert / Broschiert Europa / Gesellschaft, Wirtschaft, Technik, Verkehr, Absatz / Marketing, Marketing, Vermarktung, Marketing und Vertrieb, ConstructConceptualizationandOperat… Altro …
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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - edizione con copertina flessibile
2010, ISBN: 9783834925961
Trade paperback, New., Trade paperback (US). Glued binding. 312 p. Contains: Illustrations, black & white, Tables, black & white. Applied Marketing Science / Angewandte Marketingforschung… Altro …
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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - nuovo libro
ISBN: 9783834925961
New. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specifi… Altro …
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2011, ISBN: 3834925969
Contingency Factors of Marketing-Mix Standardization ab 85.49 € als Taschenbuch: German Consumer Goods Companies in Central and Eastern Europe. Auflage 2011. Aus dem Bereich: Bücher, Poli… Altro …
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Kontingenzfaktoren der Marketing-Mix-Standardisierung - 9783834925961 - edizione con copertina flessibile
ISBN: 9783834925961
Contingency Factors of Marketing-Mix Standardization Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days).Ger… Altro …
Codita, Roxana:
Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe - nuovo libro2010, ISBN: 3834925969
2011 Kartoniert / Broschiert Europa / Gesellschaft, Wirtschaft, Technik, Verkehr, Absatz / Marketing, Marketing, Vermarktung, Marketing und Vertrieb, ConstructConceptualizationandOperat… Altro …
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - edizione con copertina flessibile
2010
ISBN: 9783834925961
Trade paperback, New., Trade paperback (US). Glued binding. 312 p. Contains: Illustrations, black & white, Tables, black & white. Applied Marketing Science / Angewandte Marketingforschung… Altro …
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - nuovo libro
ISBN: 9783834925961
New. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specifi… Altro …
2011, ISBN: 3834925969
Contingency Factors of Marketing-Mix Standardization ab 85.49 € als Taschenbuch: German Consumer Goods Companies in Central and Eastern Europe. Auflage 2011. Aus dem Bereich: Bücher, Poli… Altro …
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Informazioni dettagliate del libro - Contingency Factors of Marketing-Mix Standardization
EAN (ISBN-13): 9783834925961
ISBN (ISBN-10): 3834925969
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2010
Editore: Betriebswirtschaftlicher Verlag Gabler
312 Pagine
Peso: 0,488 kg
Lingua: eng/Englisch
Libro nella banca dati dal 2007-04-09T22:40:40+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2023-06-16T19:37:15+02:00 (Zurich)
ISBN/EAN: 3834925969
ISBN - Stili di scrittura alternativi:
3-8349-2596-9, 978-3-8349-2596-1
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : roxan, rox, gabler verlag
Titolo del libro: marketing mix, com mix, marketing consumer, europe central
Dati dell'editore
Autore: Roxana Codita
Titolo: Applied Marketing Science / Angewandte Marketingforschung; Contingency Factors of Marketing-Mix Standardization - German Consumer Goods Companies in Central and Eastern Europe
Editore: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
312 Pagine
Anno di pubblicazione: 2010-12-09
Wiesbaden; DE
Stampato / Fatto in
Lingua: Inglese
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXII, 312 p. 52 illus.
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Construct Conceptualization and Operationalization; Formative Measurement; Industrial Organization Theory; Resource-Based View; Wirtschaftswissenschaft; Marketing; Management; Management und Managementtechniken; EA
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct’s nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements.Altri libri che potrebbero essere simili a questo:
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9783834961693 Contingency Factors of Marketing-Mix Standardization (Roxana Codita)
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