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Degaga, Abaineh:

MARKETING PRACTICE AND ITS IMPACT ON SALES - A case Study of National Lottery Administration of Ethiopia - edizione con copertina flessibile

2010, ISBN: 9783838393902

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], Marketing is a highly pervasive discipline which tremendously affects business activities. The study is conducted wit… Altro …

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MARKETING PRACTICE AND ITS IMPACT ON SALES: A case Study of National Lottery Administration of Ethiopia - edizione con copertina flessibile

2010

ISBN: 9783838393902

LAP LAMBERT Academic Publishing, Taschenbuch, 116 Seiten, Publiziert: 2010-08-12T00:00:01Z, Produktgruppe: Buch, 0.4 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Untern… Altro …

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ISBN: 9783838393902

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MARKETING PRACTICE AND ITS IMPACT ON SALES A case Study of National Lottery Administration of Ethiopia - nuovo libro

2010, ISBN: 3838393902

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MARKETING PRACTICE AND ITS IMPACT ON SALES: A case Study of National Lottery Administration of Ethiopia
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ISBN:

3838393902


Marketing is a highly pervasive discipline which tremendously affects business activities. The study is conducted with respect to "Marketing Practice and its Impact on Sales" particularly in light of lottery marketing. Impact of marketing mix elements, that is, product, price, promotion, and distribution in lottery marketing was assessed. The administration offers varieties of lotteries to the market which are issued at different times. The price the administration charges for the different types of products it offers to the market currently is rated to be fair by large number of respondents, but there are respondents who strongly believe the price need to be reduced so as to induce customers to buy it more frequently. Vendors play a crucial role in selling the administration's products as majority of customers buy lottery being influenced by their approach. Vendors serve as both salesperson and promotional means. Various promotional tools are being employed by the administration so as to communicate the products to the customers. The administration distributes its products mainly through its own branches and agents.

Informazioni dettagliate del libro - MARKETING PRACTICE AND ITS IMPACT ON SALES: A case Study of National Lottery Administration of Ethiopia


EAN (ISBN-13): 9783838393902
ISBN (ISBN-10): 3838393902
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2010
Editore: LAP LAMBERT Academic Publishing

Libro nella banca dati dal 2007-08-22T18:31:34+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2021-12-17T03:30:23+01:00 (Zurich)
ISBN/EAN: 3838393902

ISBN - Stili di scrittura alternativi:
3-8383-9390-2, 978-3-8383-9390-2
Stili di scrittura alternativi e concetti di ricerca simili:
Titolo del libro: marketing, lottery, ethiopia

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