This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… Altro …
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF \ Michael Baker; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
hive.co.uk
No. 9780080938691. Costi di spedizione:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., Costi di spedizione aggiuntivi Details...
(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… Altro …
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
hive.co.uk
No. 9780080938691. Costi di spedizione:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., Costi di spedizione aggiuntivi Details...
(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzäh… Altro …
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzählungen, Elsevier Science<
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No. 15173216. Costi di spedizione:Zzgl. Versandkosten. (EUR 0.00) Details...
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Management and Marketing of Services ab 46.99 EURO Management and Marketing of Services ab 46.99 EURO eBooks > Belletristik > Erzählungen, [PU: Pergamon; Pergamon Press]
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No. 15173216. Costi di spedizione:Zzgl. Versandkosten., Costi di spedizione aggiuntivi Details...
(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… Altro …
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF \ Michael Baker; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
- No. 9780080938691. Costi di spedizione:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., Costi di spedizione aggiuntivi
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… Altro …
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
No. 9780080938691. Costi di spedizione:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., Costi di spedizione aggiuntivi
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzäh… Altro …
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzählungen, Elsevier Science<
- No. 15173216. Costi di spedizione:Zzgl. Versandkosten. (EUR 0.00)
Management and Marketing of Services ab 46.99 EURO Management and Marketing of Services ab 46.99 EURO eBooks > Belletristik > Erzählungen, [PU: Pergamon; Pergamon Press]
- No. 15173216. Costi di spedizione:Zzgl. Versandkosten., Costi di spedizione aggiuntivi
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Informazioni dettagliate del libro - Management and Marketing of Services
EAN (ISBN-13): 9780080938691 Anno di pubblicazione: 1999 Editore: Elsevier Science
Libro nella banca dati dal 2007-08-12T14:14:50+02:00 (Zurich) Pagina di dettaglio ultima modifica in 2020-02-23T00:15:26+01:00 (Zurich) ISBN/EAN: 9780080938691
ISBN - Stili di scrittura alternativi: 978-0-08-093869-1 Stili di scrittura alternativi e concetti di ricerca simili: Autore del libro : cotta Titolo del libro: marketing management, services marketing
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