Understanding Human Communication - edizione con copertina flessibile

Understanding Human Communication is the best-selling textbook in its field. Millions of students and their professors use this classic text for its practical approach to teaching communication theory within the context of everyday skills. For the eleventh edition, this classic text has been revised and streamlined with one goal in mind: To provide students with the best ideas and skills to succeed in our increasingly mediated and multicultural world.
The eleventh edition provides students with an even stronger foundation for understanding communication and how it is changing. Students are then introduced to the basic elements of communication-including perception, language, listening, and nonverbal communication. The book then guides students through lively sections on interpersonal communication, small group communication, and public address.
Esteemed authors Ronald B. Adler and George Rodman are now joined by Carrie Cropley, a contributing author whose has a specialty in Service Learning. Together, the authors speak to students in language that is engaging and accessible, offering numerous examples that clearly illustrate concepts with real-life scenarios. Throughout the eleventh edition, the authors draw from the latest media, culture, and scholarship to create a distinctive pedagogy that gives students the tools they need to master-and enjoy-this intriguing and relevant subject.
With its striking visual presentation, comprehensive classroom supplements, and dedicated student-focused pedagogy, Understanding Human Communication continues to enliven classrooms and equip students with effective communication skills that will make a difference in their everyday lives.
New to This Edition
DT New Chapter 2, "The Changing World of Communication," a new foundational chapter on culture, diversity, and technology
DT New Feature: "@Work"-boxed essays bring into sharp relief the world of professional communication
DT New Appendix, "Communicating for Career Success," with information on interviewing and networking
DT New Part Opener Case Studies (I, II, III, IV, and V) present students with real-world scenarios that raise larger questions for the reading ahead. At the end of each chapter, students are then prompted to answer questions about the Case Study, in light of what they learned from the chapter.
DT Streamlined and Reorganized Part V, "Public Communication," including a new Chapter 11, "Preliminary Considerations," which is a synthesis of the previous edition's chapters 10 ("Choosing and Developing a Topic") and 11 ("Organizing and Support"), providing students with a better springboard into public speaking.
Support Package
DT Enhanced Online Learning Solutions; Pre- and Post-tests (Diagnostics), and E-book Options
DT Instructor's Manual and Test Bank- print; CD w/computerized Test Bank, IM, and PowerPoint slides
DT Student Success Manual
DT Now Playing: Learning Communication Through Film
DT Two Custom Chapters, on Mass Media and Service Learning