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Imaging in Advertising: Verbal and Visual Codes of Commerce - Fern L. Johnson
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Fern L. Johnson:
Imaging in Advertising: Verbal and Visual Codes of Commerce - nuovo libro

ISBN: 9780415978811

ID: 978041597881

The dominance of advertising in everyday life carries potent cultural meaning.  As a major force in the rise of image based culture, advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or verbal images--in advertising have received less attention.Imaging in Advertisingexplores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions.  In this book, Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites.  Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.  Fern L. Johnson, Books, Business and Finance, Marketing and Sales, Advertising and Promotion, Imaging in Advertising: Verbal and Visual Codes of Commerce Books>Business and Finance>Marketing and Sales>Advertising and Promotion, Taylor and Francis

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Imaging in Advertising
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Imaging in Advertising - nuovo libro

2008, ISBN: 9780415978811

ID: 9780415978811

Imaging in Advertising: Hardback: Routledge: 9780415978811: 01 Jan 2008: Examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics. The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes-or "verbal images"-in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images-racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America. Advertising, , , , , , , , , , , ,, [PU: Routledge]

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Imaging in Advertising - Johnson, Fern L.
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Johnson, Fern L.:
Imaging in Advertising - nuovo libro

ISBN: 9780415978811

ID: 995622

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in therise of "image based culture," advertising spreads images that shape how people live their lives.While scholarship on visual images has advanced our understanding of therole of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presentsa series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America. Business Business eBook, Taylor and Francis

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Imaging in Advertising: Verbal and Visual Codes of Commerce - Fern L. Johnson
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Fern L. Johnson:
Imaging in Advertising: Verbal and Visual Codes of Commerce - copertina rigida, flessible

ISBN: 9780415978811

ID: 9780415978811

Imaging in Advertising: Verbal and Visual Codes of Commerce Imaging-In-Advertising~~Fern-L-Johnson Art>Graphic Design>Graphic Design Hardcover, Taylor & Francis

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Imaging in Advertising - Fern L. Johnson
libro esaurito
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Fern L. Johnson:
Imaging in Advertising - copertina rigida, flessible

2008, ISBN: 9780415978811

ID: 8110957

Hardcover, Buch, [PU: Routledge]

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Dettagli del libro
Imaging in Advertising: Verbal and Visual Codes of Commerce

While scholarship on the visual elements of advertising has advanced our understanding of communication and media, the language elements - or 'verbal images' of the advertisement tend to be downplayed, providing a truncated analysis. Imaging in Advertising explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. Through a series of case studies, Fern L. Johnson examines how the verbal and visual produce meaning - exploring advertisements for cigarettes, alcohol, and cosmetics - and argues that the verbal images in advertising are as important as the visual images, treating advertisements as a structured whole, rather than a series of fragments.

Informazioni dettagliate del libro - Imaging in Advertising: Verbal and Visual Codes of Commerce


EAN (ISBN-13): 9780415978811
ISBN (ISBN-10): 0415978815
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2008
Editore: ROUTLEDGE CHAPMAN & HALL
268 Pagine
Peso: 0,533 kg
Lingua: eng/Englisch

Libro nella banca dati dal 12.12.2007 17:21:26
libro trovato per l'ultima volta il09.01.2018 22:36:34
ISBN/EAN: 9780415978811

ISBN - Stili di scrittura alternativi:
0-415-97881-5, 978-0-415-97881-1


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