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Marketing for Engineers, Scientists and Technologists
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Marketing for Engineers, Scientists and Technologists - nuovo libro

ISBN: 9780470057094

Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and ob… Altro …

Nr. A1001033658. Costi di spedizione:Lieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , Versandfertig innert 6 - 9 Werktagen, zzgl. Versandkosten. (EUR 17.60)
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Tony Curtis:

Marketing for Engineers Scientists and Technologists - edizione con copertina flessibile

ISBN: 9780470057094

by Tony Curtis | Paperback, They are not actual photos of the physical item for sale and should not be relied upon as a basis for edition or condition. Language: English. Pages: 368. Auth… Altro …

98.7, Zahlungsarten: Paypal, APPLE_PAY, Google Pay, Visa, Mastercard, American Express, DISCOVER, Priority Listing. Costi di spedizione:Versandkostenfrei, Versand zum Fixpreis, [SHT: Economy Shipping], Ohio 436** Toledo, [TO: United States, Canada, United Kingdom, New Zealand, Fiji, Papua New Guinea, Wallis and Futuna, Gambia, Poland, Suriname, Kenya, Argentina, Guinea-Bissau, Armenia, Uzbekistan, Bhutan, Senegal, Togo, Ireland, Burundi, Netherlands, Slovakia, Slovenia, Equatorial Guinea, Aruba, Sweden, Iceland, Macedonia, Belgium, Liechtenstein, Benin, Algeria, Antigua and Barbuda, Italy, Swaziland, Tanzania, Pakistan, Burkina Faso, Panama, Kyrgyzstan, Switzerland, Djibouti, Chile, China, Mali, Botswana, Republic of Croatia, Portugal, Malta, Tajikistan, Cayman Islands, Paraguay, Saint Helena, Cyprus, Seychelles, Rwanda, Bangladesh, Australia, Austria, Sri Lanka, Gabon Republic, Zimbabwe, Bulgaria, Czech Republic, Norway, Côte d'Ivoire (Ivory Coast), Kiribati, Turkmenistan, Grenada, Greece, Haiti, Greenland, Afghanistan, Montenegro, Mongolia, Nepal, Bahamas, Bosnia and Herzegovina, Hungary, Angola, Western Samoa, Fran. (EUR 0.00) discover-books
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Curtis, T.:
Marketing for Engineers, Scientists and Technologists - edizione con copertina flessibile

2008

ISBN: 9780470057094

Trade paperback, Engineering|Engineering, This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Plea… Altro …

Costi di spedizione: EUR 3.64 Lincoln, Anybook.com
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Marketing For Engineers, Scientists And Technologists - nuovo libro

ISBN: 9780470057094

Number of Pages: 351. Weight: 1.45 lbs. Publication Date: 2008-05-01. Publisher: Wiley. Brand New, Festpreisangebot, [LT: FixedPrice], [PU: Wiley]

99.9. Costi di spedizione:Versandkostenfrei, Versand zum Fixpreis. (EUR 0.00) prepbooks
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Tony Curtis:
Marketing for Engineers, Scientists and Technologists - edizione con copertina flessibile

2008, ISBN: 9780470057094

Buch, Softcover, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 2008

Costi di spedizione:Versand in 10-15 Tagen. (EUR 0.00)

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Dettagli del libro
Marketing for Engineers, Scientists and Technologists

Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers' needs and wants. Engineers, scientists and technologists need to understand these to develop and deliver better products. This book presents the range of marketing sectors including consumer products, services, international and business to business. Current issues in the marketing environment such as green and social marketing are discussed. Full cover is given to the implementation powerhouse of marketing and the service extended marketing mix. Management skills are needed to implement marketing plans, such as leadership, negotiation and consultancy and these topics are covered in section three. Section four brings all the elements together into three key areas, new product development, market driven quality and marketing plans. Written by a technologist for technologists this book is essential reading for engineers, scientists and technologists taking a module of business studies or marketing at all levels. It also provides a good foundation of marketing strategy for MBA students with a technical or science first degree.

Informazioni dettagliate del libro - Marketing for Engineers, Scientists and Technologists


EAN (ISBN-13): 9780470057094
ISBN (ISBN-10): 0470057092
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2008
Editore: John Wiley & Sons Inc
368 Pagine
Peso: 0,685 kg
Lingua: eng/Englisch

Libro nella banca dati dal 2008-05-15T16:08:52+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2023-06-18T16:25:14+02:00 (Zurich)
ISBN/EAN: 9780470057094

ISBN - Stili di scrittura alternativi:
0-470-05709-2, 978-0-470-05709-4
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : tony curtis, john wiley sons
Titolo del libro: marketing engine


Dati dell'editore

Autore: Tony Curtis
Titolo: Marketing for Engineers, Scientists and Technologists
Editore: John Wiley & Sons
368 Pagine
Anno di pubblicazione: 2008-03-07
Peso: 0,676 kg
Lingua: Inglese
65,90 € (DE)
No longer receiving updates
189mm x 246mm x 20mm

BC; Paperback; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Allg. Marketing; Introductory Marketing; Business & Management; Wirtschaft u. Management; Marketing; Allg. Marketing

Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers' needs and wants. Engineers, scientists and technologists need to understand these to develop and deliver better products. This book presents the range of marketing sectors including consumer products, services, international and business to business. Current issues in the marketing environment such as green and social marketing are discussed. Full cover is given to the implementation powerhouse of marketing and the service extended marketing mix. Management skills are needed to implement marketing plans, such as leadership, negotiation and consultancy and these topics are covered in section three. Section four brings all the elements together into three key areas, new product development, market driven quality and marketing plans. Written by a technologist for technologists this book is essential reading for engineers, scientists and technologists taking a module of business studies or marketing at all levels. It also provides a good foundation of marketing strategy for MBA students with a technical or science first degree.

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