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Switching Channels : Organization and Change in TV Broadcasting by Richard E. Caves - Richard E. Caves
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Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is thi… Altro …

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Switching Channels: Organization And Change In Tv Broadcasting - Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.
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Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.:

Switching Channels: Organization And Change In Tv Broadcasting - copertina rigida, flessible

2005, ISBN: 9780674018785

Harvard University Press, Hardcover, 360 Seiten, Publiziert: 2005-09-15T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780674018785, 1.16 kg, Medienforschung, Medienwissenschaft, Sozial… Altro …

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Switching Channels: Organization And Change In Tv Broadcasting - Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.
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Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.:
Switching Channels: Organization And Change In Tv Broadcasting - copertina rigida, flessible

2005

ISBN: 9780674018785

Harvard University Press, Hardcover, 360 Seiten, Publiziert: 2005-09-15T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780674018785, 1.16 kg, Medienforschung, Medienwissenschaft, Sozial… Altro …

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Switching Channels: Organization And Change In Tv Broadcasting - Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.
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Caves, Richard E. Guo, Karen, O'Gorman, Catherine, Rosenberg, Matthew S. Wegener, Richard J.:
Switching Channels: Organization And Change In Tv Broadcasting - copertina rigida, flessible

2005, ISBN: 9780674018785

Harvard University Press, Hardcover, 360 Seiten, Publiziert: 2005-09-15T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780674018785, 1.16 kg, Medienforschung, Medienwissenschaft, Sozial… Altro …

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Caves, R: Switching Channels - Organization and Change in TV - Caves, Richard E.
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Caves, Richard E.:
Caves, R: Switching Channels - Organization and Change in TV - copertina rigida, flessible

2005, ISBN: 9780674018785

[ED: Gebunden], [PU: Harvard University Press], Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what … Altro …

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Switching Channels: Organization And Change In Tv Broadcasting
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9780674018785


Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that "Switching Channels" explores. In the past twenty-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and "reality" shows and "news" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the "creative industry," which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.

Informazioni dettagliate del libro - Switching Channels: Organization And Change In Tv Broadcasting


EAN (ISBN-13): 9780674018785
ISBN (ISBN-10): 0674018788
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2005
Editore: Harvard University Press
360 Pagine
Peso: 0,526 kg
Lingua: eng/Englisch

Libro nella banca dati dal 2007-10-25T20:28:27+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-03-30T14:36:28+01:00 (Zurich)
ISBN/EAN: 9780674018785

ISBN - Stili di scrittura alternativi:
0-674-01878-8, 978-0-674-01878-5
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : wegener, guo, gorman, walters, rosenberg karen, cave, richard caves
Titolo del libro: switching channels, broadcasting, introduction, caves

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