2006, ISBN: 0742536742

[EAN: 9780742536746], New book, [SC: 12.35], [PU: Rowman & Littlefield Publishers], SOCIAL SCIENCE / MEDIA STUDIES, nach der Bestellung gedruckt Neuware - Printed after ordering - Persuas… Altro …

[EAN: 9780742536746], New book, [SC: 12.35], [PU: Rowman & Littlefield Publishers], SOCIAL SCIENCE / MEDIA STUDIES, nach der Bestellung gedruckt Neuware - Printed after ordering - Persuasion: Messages, Receivers, and Contexts covers key topics-such as ethics and deception, audience analysis, nonverbal communication, and culture-and shows students how to develop critical skills as senders and receivers of persuasive messages. The text presents contemporary research in an accessible and engaging format for students, while also encouraging them to apply persuasion principles and theories to real-world case studies like campaigns and news coverage. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development. The text covers research findings on persuasive effects and theories including theories of behavior and behavioral intention, consistency, elaboration likelihood, dramatism, classical rhetoric, visual rhetoric, and mass communication. Filled with practical guidelines for creating and analyzing persuasive messages, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric. 432 pp. Englisch, Books<

2006, ISBN: 9780742536746

Rowman & Littlefield Publishers, Paperback, 408 Seiten, Publiziert: 2006-10-12T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 0742536742_used, 0.75 kg, Verkaufsrang: 1514246, Communicati… Altro …

Rowman & Littlefield Publishers, Paperback, 408 Seiten, Publiziert: 2006-10-12T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 0742536742_used, 0.75 kg, Verkaufsrang: 1514246, Communication, Words, Language & Grammar, Reference, Subjects, Books, Rhetoric, Communication & Media Studies, Politics & Social Sciences, New, Used & Rental Textbooks, Specialty Boutique, Communications, Communication & Journalism, Rowman & Littlefield Publishers, 2006<

2006, ISBN: 9780742536746

Rowman & Littlefield Publishers, Paperback, 408 Seiten, Publiziert: 2006-10-12T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 0742536742_used, 0.75 kg, Verkaufsrang: 332298, Communicatio… Altro …

Rowman & Littlefield Publishers, Paperback, 408 Seiten, Publiziert: 2006-10-12T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 0742536742_used, 0.75 kg, Verkaufsrang: 332298, Communication, Words, Language & Grammar, Reference, Subjects, Books, Rhetoric, Communication & Media Studies, Politics & Social Sciences, New, Used & Rental Textbooks, Specialty Boutique, Communications, Communication & Journalism, Rowman & Littlefield Publishers, 2006<

ISBN: 9780742536746

Paperback, [PU: Rowman & Littlefield], Covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. This book aims to encourage stu… Altro …

Paperback, [PU: Rowman & Littlefield], Covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. This book aims to encourage students to apply persuasion principles and theories to real-world case studies. It guides on developing skills in public speaking, debate, courtroom communication, interpersonal communication, and more., Media Studies<

2006, ISBN: 0742536742

[EAN: 9780742536746], New book, [SC: 0.0], [PU: Rowman & Littlefield], This item is printed on demand. New copy - Usually dispatched within 5-9 working days, Books