Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging market… Altro …
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future holds for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors. Trade Books>Trade Paperback>Business>Business Profiles>Busn Profiles, LID Publishing Core >1<
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Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging market… Altro …
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future holds for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors. business,business and investing,economics Business & Investing, LID Publishing<
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Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. Th… Altro …
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.; Business, Finance & Law, LID Publishing<
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Hardback, [PU: LID Publishing], An insight by a leading practitioner and expert into the world of luxury brands and how they have grown despite the recent economic recession., Industry & … Altro …
Hardback, [PU: LID Publishing], An insight by a leading practitioner and expert into the world of luxury brands and how they have grown despite the recent economic recession., Industry & Industrial Studies<
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(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging market… Altro …
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future holds for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors. Trade Books>Trade Paperback>Business>Business Profiles>Busn Profiles, LID Publishing Core >1<
new in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging market… Altro …
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future holds for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors. business,business and investing,economics Business & Investing, LID Publishing<
- used. Costi di spedizione:plus shipping costs., Costi di spedizione aggiuntivi
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. Th… Altro …
Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.; Business, Finance & Law, LID Publishing<
No. 9781907794094. Costi di spedizione:20, (EUR 3.41)
Hardback, [PU: LID Publishing], An insight by a leading practitioner and expert into the world of luxury brands and how they have grown despite the recent economic recession., Industry & … Altro …
Hardback, [PU: LID Publishing], An insight by a leading practitioner and expert into the world of luxury brands and how they have grown despite the recent economic recession., Industry & Industrial Studies<
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An insight into the world of luxury brands and how this market has grown.
Informazioni dettagliate del libro - Inside Luxury: The Growth and Future of the Luxury Industry: A View from the Top Maria Eugenia Giron Author
EAN (ISBN-13): 9781907794094 ISBN (ISBN-10): 1907794093 Copertina rigida Copertina flessibile Anno di pubblicazione: 2011 Editore: LID Publishing Core >1 Peso: 0,449 kg Lingua: eng/Englisch
Libro nella banca dati dal 2011-07-18T09:21:39+02:00 (Zurich) Pagina di dettaglio ultima modifica in 2022-12-23T04:48:45+01:00 (Zurich) ISBN/EAN: 9781907794094
ISBN - Stili di scrittura alternativi: 1-907794-09-3, 978-1-907794-09-4 Stili di scrittura alternativi e concetti di ricerca simili: Autore del libro : alföldi maria, giron Titolo del libro: giron, luxury, inside the, the industry the future