Communication Excellence (Affitto mensile. Abbonamento annuale)

EAN (ISBN-13): 9783319488608
ISBN (ISBN-10): 3319488600
Anno di pubblicazione: 2017
Editore: Palgrave Macmillan

Libro nella banca dati dal 2017-05-11T00:27:01+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-03-10T11:38:41+01:00 (Zurich)
ISBN/EAN: 9783319488608

ISBN - Stili di scrittura alternativi:
3-319-48860-0, 978-3-319-48860-8
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : moreno, verhoeven, dejan, moren, angele, ansgar zerfaß, piet
Titolo del libro: communication

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Dati dell'editore

Autore: Ralph Tench; Dejan Verčič; Ansgar Zerfass; Ángeles Moreno; Piet Verhoeven
Titolo: Communication Excellence - How to Develop, Manage and Lead Exceptional Communications
Editore: Palgrave Macmillan; Springer International Publishing
215 Pagine
Anno di pubblicazione: 2017-03-28
Cham; CH
Lingua: Inglese
37,44 € (DE)
38,50 € (AT)
41,50 CHF (CH)
Available
XXXII, 215 p. 47 illus.

EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Sonstiges; Businesskommunikation und -präsentation; Verstehen; organization; European Communications Monitor; data; practice models; strategic communication; B; Corporate Communication/Public Relations; Organization; Corporate Communication; Organization; Business and Management; Organisationstheorie und -verhalten; BC

‘This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.’—Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA‘This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.’—Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany‘This is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.’—Xianhong Chen, President, Public Relations Society of China & Professor, Huazong University of Science and Technology, ChinaExploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with chief communication officers from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets.