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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa / The Perspective of Popular Culture and its Comsumption / Dilalew Million Mekonnen / Taschenbuch / Englisch / VDM Verlag Dr. Müller - Mekonnen, Dilalew Million
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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa / The Perspective of Popular Culture and its Comsumption / Dilalew Million Mekonnen / Taschenbuch / Englisch / VDM Verlag Dr. Müller - edizione con copertina flessibile

ISBN: 9783639176100

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], Ethiopia, as part of the world-wide trend of influence brought about by globalization, is subject to a situation marked by the increased fl… Altro …

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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa - edizione con copertina flessibile

2009, ISBN: 9783639176100

[ED: Softcover], [PU: VDM Verlag Dr. Müller], Ethiopia, as part of the world-wide trend of influence brought about by globalization, is subject to a situation marked by the increased flow… Altro …

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ISBN: 9783639176100

Ethiopia, as part of the world-wide trend of influence brought about by globalization, is subject to a situation marked by the increased flow into the country and consumption by the local… Altro …

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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa - edizione con copertina flessibile

2009, ISBN: 3639176103

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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa - edizione con copertina flessibile

ISBN: 9783639176100

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Appropriation of Bollywood Movies by Poor Youth in Addis Ababa Dilalew Million Mekonnen Author

Ethiopia, as part of the world-wide trend of influence brought about by globalization, is subject to a situation marked by the increased flow into the country and consumption by the local audience of foreign-produced media and cultural products. This study, in particular, attempted to examine the web of meanings that arises from the viewing of Bollywood amongst Ethiopian youth.The findings of the study show that local audiences in their interaction with media messages produced in settings far removed from theirs, actively interpret them in light of the subjective values, aspirations andconcerns within their lives, which appears to be contrary to the premises of the media imperialism thesis. The notion of homogenization fails to accurately describe the consumption of foreign media messages by local audiences. The study also shows that the coming into the picture of such regional media images as produced by nations like India raises the question whether media/cultural imperialism thesis is adequate in terms of explaining the overwhelmingly complicated global exchange and transfer of cultural materials.

Informazioni dettagliate del libro - Appropriation of Bollywood Movies by Poor Youth in Addis Ababa Dilalew Million Mekonnen Author


EAN (ISBN-13): 9783639176100
ISBN (ISBN-10): 3639176103
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2009
Editore: VDM Verlag Core >1

Libro nella banca dati dal 2008-12-17T07:12:04+01:00 (Zurich)
Pagina di dettaglio ultima modifica in 2023-12-29T17:37:27+01:00 (Zurich)
ISBN/EAN: 9783639176100

ISBN - Stili di scrittura alternativi:
3-639-17610-3, 978-3-639-17610-0
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : million
Titolo del libro: bollywood, appropriation, their youth, who movies, why the movies alone


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