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prezzo più basso: 48,99 €, prezzo più alto: 49,00 €, prezzo medio: 49,00 €
Customer satisfaction and social performance of a museum shop - The case of the Natural History Museum of Crete - Tzika, Eirini / Manasakis, Constantine
libro esaurito
(*)
Tzika, Eirini / Manasakis, Constantine:
Customer satisfaction and social performance of a museum shop - The case of the Natural History Museum of Crete - edizione con copertina flessibile

2011, ISBN: 9783639360622

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], The museum shop began operating faintly even from 1890s. Although the occasion on its development was based on the financial enhancement of the museum, soon the shop metamorphosed and expanded comprising a separate unit. The merchandise was enriched with more products and the shop engaged marketing techniques to attract more audiences. Museum shops were necessitated to combine education and entertainment besides the financial contribution to the museum, becoming soon evidently very significant to the museum. The present research seeks to explore the extent to which visitors embrace education and entertainment and how likely they are to be satisfied from their visit in a museum shop and how strongly these two are correlated. Probit model is applied to evaluate the probability customer satisfaction is successful, while cross tabulations, independence tests and measures of association explain the relationship of customer satisfaction and the social performance of the shop. Interesting are the findings of the survey, some confirming the hypotheses in line with the theory and some others are in contrast to the hypotheses tested., DE, [SC: 0.00], Neuware, gewerbliches Angebot, H: 220mm, B: 150mm, T: 4mm, 84, [GW: 128g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Interntationaler Versand

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Customer satisfaction and social performance of a museum shop - The case of the Natural History Museum of Crete - Tzika, Eirini / Manasakis, Constantine
libro esaurito
(*)
Tzika, Eirini / Manasakis, Constantine:
Customer satisfaction and social performance of a museum shop - The case of the Natural History Museum of Crete - edizione con copertina flessibile

2011, ISBN: 9783639360622

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], The museum shop began operating faintly even from 1890s. Although the occasion on its development was based on the financial enhancement of the museum, soon the shop metamorphosed and expanded comprising a separate unit. The merchandise was enriched with more products and the shop engaged marketing techniques to attract more audiences. Museum shops were necessitated to combine education and entertainment besides the financial contribution to the museum, becoming soon evidently very significant to the museum. The present research seeks to explore the extent to which visitors embrace education and entertainment and how likely they are to be satisfied from their visit in a museum shop and how strongly these two are correlated. Probit model is applied to evaluate the probability customer satisfaction is successful, while cross tabulations, independence tests and measures of association explain the relationship of customer satisfaction and the social performance of the shop. Interesting are the findings of the survey, some confirming the hypotheses in line with the theory and some others are in contrast to the hypotheses tested., DE, [SC: 3.00], Neuware, gewerbliches Angebot, H: 220mm, B: 150mm, T: 4mm, 84, [GW: 128g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand

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Costi di spedizione:Versand nach Österreich. (EUR 3.00)
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(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
Customer satisfaction and social performance of a museum shop - The case of the Natural History Museum of Crete - Tzika, Eirini / Manasakis, Constantine
libro esaurito
(*)
Tzika, Eirini / Manasakis, Constantine:
Customer satisfaction and social performance of a museum shop - The case of the Natural History Museum of Crete - edizione con copertina flessibile

2011, ISBN: 9783639360622

[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], The museum shop began operating faintly even from 1890s. Although the occasion on its development was based on the financial enhancement of the museum, soon the shop metamorphosed and expanded comprising a separate unit. The merchandise was enriched with more products and the shop engaged marketing techniques to attract more audiences. Museum shops were necessitated to combine education and entertainment besides the financial contribution to the museum, becoming soon evidently very significant to the museum. The present research seeks to explore the extent to which visitors embrace education and entertainment and how likely they are to be satisfied from their visit in a museum shop and how strongly these two are correlated. Probit model is applied to evaluate the probability customer satisfaction is successful, while cross tabulations, independence tests and measures of association explain the relationship of customer satisfaction and the social performance of the shop. Interesting are the findings of the survey, some confirming the hypotheses in line with the theory and some others are in contrast to the hypotheses tested., DE, [SC: 0.00], Neuware, gewerbliches Angebot, H: 220mm, B: 150mm, T: 4mm, 84, [GW: 128g], Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand

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Customer satisfaction and social performance of a museum shop als Buch von Eirini Tzika, Constantine Manasakis - Eirini Tzika, Constantine Manasakis
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Eirini Tzika, Constantine Manasakis:
Customer satisfaction and social performance of a museum shop als Buch von Eirini Tzika, Constantine Manasakis - copertina rigida, flessible

ISBN: 9783639360622

ID: 694485036

Customer satisfaction and social performance of a museum shop:The case of the Natural History Museum of Crete Eirini Tzika, Constantine Manasakis Customer satisfaction and social performance of a museum shop:The case of the Natural History Museum of Crete Eirini Tzika, Constantine Manasakis Bücher > Wissenschaft > Wirtschaftswissenschaft, VDM Verlag

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Customer satisfaction and social performance of a museum shop als Buch von Eirini Tzika, Constantine Manasakis - VDM Verlag
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VDM Verlag:
Customer satisfaction and social performance of a museum shop als Buch von Eirini Tzika, Constantine Manasakis - nuovo libro

ISBN: 9783639360622

ID: 819726349

Customer satisfaction and social performance of a museum shop ab 48.99 EURO The case of the Natural History Museum of Crete Customer satisfaction and social performance of a museum shop ab 48.99 EURO The case of the Natural History Museum of Crete Bücher > Wissenschaft > Wirtschaftswissenschaft, [PU: VDM Verlag Dr. Müller, Saarbrücken]

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Dettagli del libro
Customer satisfaction and social performance of a museum shop

The museum shop began operating faintly even from 1890s. Although the occasion on its development was based on the financial enhancement of the museum, soon the shop metamorphosed and expanded comprising a separate unit. The merchandise was enriched with more products and the shop engaged marketing techniques to attract more audiences. Museum shops were necessitated to combine education and entertainment besides the financial contribution to the museum, becoming soon evidently very significant to the museum. The present research seeks to explore the extent to which visitors embrace education and entertainment and how likely they are to be satisfied from their visit in a museum shop and how strongly these two are correlated. Probit model is applied to evaluate the probability customer satisfaction is successful, while cross tabulations, independence tests and measures of association explain the relationship of customer satisfaction and the social performance of the shop. Interesting are the findings of the survey, some confirming the hypotheses in line with the theory and some others are in contrast to the hypotheses tested.

Informazioni dettagliate del libro - Customer satisfaction and social performance of a museum shop


EAN (ISBN-13): 9783639360622
ISBN (ISBN-10): 3639360621
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2011
Editore: VDM Verlag Dr. Müller

Libro nella banca dati dal 14.08.2007 23:31:44
libro trovato per l'ultima volta il26.12.2017 11:26:11
ISBN/EAN: 9783639360622

ISBN - Stili di scrittura alternativi:
3-639-36062-1, 978-3-639-36062-2


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