Eskelinen, Lauri:Masculinity in International print advertising - Using appeals to analyze masculinity dimension in International print advertising
- edizione con copertina flessibile 2011, ISBN: 9783639360790
[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], This study is about the presentation of modern masculinity, comparing print advertisements from two countries Finland and Unite… Altro …
[ED: Taschenbuch / Paperback], [PU: VDM Verlag Dr. Müller], This study is about the presentation of modern masculinity, comparing print advertisements from two countries Finland and United States. The focus was also towards masculine values, which were analyzed using Pollay's advertising appeals. Project GLOBE's (Global Leadership and Organizational Behaviour Effectiveness) theory and view about culture and issues related to culture, were used to create theoretical framework of masculinity. There is a significant difference, when compared to previous studies about culture connected to advertising: masculinity dimension was analyzed using two GLOBE's cultural dimensions, gender egalitarianism and assertiveness, unlike previous studies, which did the similar analyze using Hofstede's cultural dimensions. Small sample was collected from Cosmopolitan magazine from both countries issues. The results suggest that there are differences in target countries advertising, but it needs to be researched more thoroughly to get more accurate results., DE, Neuware, gewerbliches Angebot, 72, Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand<
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Lauri Eskelinen:Masculinity in International print advertising
- edizione con copertina flessibile ISBN: 9783639360790
[ED: Taschenbuch], [PU: VDM Verlag], Neuware - This study is about the presentation of modern masculinity, comparing print advertisements from two countries Finland and United States. The… Altro …
[ED: Taschenbuch], [PU: VDM Verlag], Neuware - This study is about the presentation of modern masculinity, comparing print advertisements from two countries Finland and United States. The focus was also towards masculine values, which were analyzed using Pollay's advertising appeals. Project GLOBE's (Global Leadership and Organizational Behaviour Effectiveness) theory and view about culture and issues related to culture, were used to create theoretical framework of masculinity. There is a significant difference, when compared to previous studies about culture connected to advertising: masculinity dimension was analyzed using two GLOBE's cultural dimensions, gender egalitarianism and assertiveness, unlike previous studies, which did the similar analyze using Hofstede's cultural dimensions. Small sample was collected from Cosmopolitan magazine from both countries issues. The results suggest that there are differences in target countries advertising, but it needs to be researched more thoroughly to get more accurate results., DE, [SC: 23.00], Neuware, gewerbliches Angebot, 220x150x4 mm, 72, [GW: 124g], PayPal, Offene Rechnung, Banküberweisung, Internationaler Versand<
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(*) Libro esaurito significa che il libro non è attualmente disponibile in una qualsiasi delle piattaforme associate che di ricerca.
Lauri Eskelinen:Masculinity in International print advertising
- edizione con copertina flessibile ISBN: 9783639360790
[ED: Taschenbuch], [PU: VDM Verlag], Neuware - This study is about the presentation of modern masculinity, comparing print advertisements from two countries Finland and United States. The… Altro …
[ED: Taschenbuch], [PU: VDM Verlag], Neuware - This study is about the presentation of modern masculinity, comparing print advertisements from two countries Finland and United States. The focus was also towards masculine values, which were analyzed using Pollay's advertising appeals. Project GLOBE's (Global Leadership and Organizational Behaviour Effectiveness) theory and view about culture and issues related to culture, were used to create theoretical framework of masculinity. There is a significant difference, when compared to previous studies about culture connected to advertising: masculinity dimension was analyzed using two GLOBE's cultural dimensions, gender egalitarianism and assertiveness, unlike previous studies, which did the similar analyze using Hofstede's cultural dimensions. Small sample was collected from Cosmopolitan magazine from both countries issues. The results suggest that there are differences in target countries advertising, but it needs to be researched more thoroughly to get more accurate results., DE, [SC: 7.00], Neuware, gewerbliches Angebot, 220x150x4 mm, 72, [GW: 124g], PayPal, offene Rechnung, Banküberweisung, Internationaler Versand<
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Masculinity In International Print Advertising Lauri Eskelinen Author
- nuovo libroISBN: 9783639360790
This study is about the presentation of modern masculinity, comparing print advertisements from two countries; Finland and United States. The focus was also towards masculine values, whic… Altro …
This study is about the presentation of modern masculinity, comparing print advertisements from two countries; Finland and United States. The focus was also towards masculine values, which were analyzed using Pollay's advertising appeals. Project GLOBE's (Global Leadership and Organizational Behaviour Effectiveness) theory and view about culture and issues related to culture, were used to create theoretical framework of masculinity. There is a significant difference, when compared to previous studies about culture connected to advertising: masculinity dimension was analyzed using two GLOBE's cultural dimensions, gender egalitarianism and assertiveness, unlike previous studies, which did the similar analyze using Hofstede's cultural dimensions. Small sample was collected from Cosmopolitan magazine from both countries issues. The results suggest that there are differences in target countries advertising, but it needs to be researched more thoroughly to get more accurate results. Trade Books>Trade Paperback>Business>Marketing Strategies>Marketing Strategies, VDM Verlag Core >1<
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Eskelinen, Lauri:Masculinity in International print advertising Using appeals to analyze masculinity dimension in International print advertising
- nuovo libro 2011, ISBN: 3639360796
Kartoniert / Broschiert, mit Schutzumschlag neu, [PU:VDM Verlag]
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