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Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of Western Sydney (Sydney Grad… Altro …

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2011, ISBN: 3640407652

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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - edizione con copertina flessibile

2011

ISBN: 3640407652

[EAN: 9783640407651], Neubuch, [PU: GRIN Verlag], WIRTSCHAFT WERBUNG MARKETING, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Essay from… Altro …

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ISBN: 3640407652

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Rakowski, Nina:
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - nuovo libro

2011, ISBN: 3640407652

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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
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Titolo:
ISBN:

9783640407651


Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion andadvertising, but also if this model is applicable on other cultures. The author will give examples ofpromotions in western countries and to what exact stage those promotions are targeted.Furthermore the author will show different hierarchy of needs models in order to explain that thehuman needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countriesa different approach in terms of promotion and advertising is more appropriate.The higher-order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation'whereas the higher-order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'.In this paper the author will focus on China as an example of a developing country.The author will discuss the difference of the Chinese and the Western pyramid on the example ofpurchasing luxurious products.As a conclusion the author will give suggestions to companies of what to take into account whenpromoting in developing countries.[...]

Informazioni dettagliate del libro - Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products


EAN (ISBN-13): 9783640407651
ISBN (ISBN-10): 3640407652
Copertina rigida
Copertina flessibile
Anno di pubblicazione: 2011
Editore: GRIN Publishing

Libro nella banca dati dal 2012-03-26T11:35:12+02:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-01-07T13:16:41+01:00 (Zurich)
ISBN/EAN: 9783640407651

ISBN - Stili di scrittura alternativi:
3-640-40765-2, 978-3-640-40765-1
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : rakowski, nina
Titolo del libro: maslow, purchasing, right difference, the pyramid

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