ISBN: 9783658045739
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… Altro …
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ISBN: 9783658045739
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… Altro …
Springer.com Nr. 978-3-658-04573-9. Costi di spedizione:Worldwide free shipping, , DE. (EUR 0.00) Details... |
2013, ISBN: 9783658045739
Value Creation and Customer Reactions in Online and Physical Stores, eBooks, eBook Download (PDF), 2014, [PU: Springer Fachmedien Wiesbaden GmbH], Springer Fachmedien Wiesbaden GmbH, 2013
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ISBN: 9783658045739
Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores: ab 92.99 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg, Gabler Betriebswirt.-Vlg
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2013, ISBN: 9783658045739
Value Creation and Customer Reactions in Online and Physical Stores, [ED: 2], Auflage, eBook Download (PDF), eBooks, [PU: Springer Gabler]
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ISBN: 9783658045739
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… Altro …
ISBN: 9783658045739
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… Altro …
2013
ISBN: 9783658045739
Value Creation and Customer Reactions in Online and Physical Stores, eBooks, eBook Download (PDF), 2014, [PU: Springer Fachmedien Wiesbaden GmbH], Springer Fachmedien Wiesbaden GmbH, 2013
ISBN: 9783658045739
Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores: ab 92.99 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg, Gabler Betriebswirt.-Vlg
2013, ISBN: 9783658045739
Value Creation and Customer Reactions in Online and Physical Stores, [ED: 2], Auflage, eBook Download (PDF), eBooks, [PU: Springer Gabler]
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Informazioni dettagliate del libro - Online Channel Integration
EAN (ISBN-13): 9783658045739
ISBN (ISBN-10): 3658045736
Anno di pubblicazione: 2013
Editore: Springer Fachmedien Wiesbaden GmbH
Libro nella banca dati dal 2014-11-01T14:02:21+01:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-02-04T05:27:02+01:00 (Zurich)
ISBN/EAN: 9783658045739
ISBN - Stili di scrittura alternativi:
3-658-04573-6, 978-3-658-04573-9
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : binder
Titolo del libro: integration
Dati dell'editore
Autore: Jochen Binder
Titolo: Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores
Editore: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
281 Pagine
Anno di pubblicazione: 2013-12-13
Wiesbaden; DE
Stampato / Fatto in
Lingua: Inglese
53,49 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available
XX, 281 p. 42 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; Channel integration; Marketing; Sales; E-Commerce; Multichannel Management; C; Business and Management, general; Marketing; Market Research/Competitive Intelligence; Business and Management; Marketing; Market Research and Competitive Intelligence; Business and Management; Marketing und Vertrieb; Marktforschung; BC
Definition and Operationalization of Online Channel Integration.- Experimental Analysis of the Relationship between Online Integration and Customer Reactions.- Implications for Companies operating Online and Offline Distribution Channels.- Managerial Suggestions for the Implementation of an Integrated Channel System.Altri libri che potrebbero essere simili a questo:
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9783658045722 Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores (Binder, Jochen)
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