Multisensory Impact of Sport Events / A Comparative Effect Analysis Based on Soccer Games / Thorsten Tham / Taschenbuch / Schriftenreihe der HHL Leipzig Graduate School of Management / Paperback - edizione con copertina flessibile
2016, ISBN: 9783658121044
[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Thorsten Tham highlights the fundamental changes that have swept Germany¿s footballing landscape in recent years and presents theor… Altro …
booklooker.de |
Multisensory Impact of Sport Events | A Comparative Effect Analysis Based on Soccer Games | Thorsten Tham | Taschenbuch | Schriftenreihe der HHL Leipzig Graduate School of Management | Paperback - edizione con copertina flessibile
2016, ISBN: 9783658121044
[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Thorsten Tham highlights the fundamental changes that have swept Germany¿s footballing landscape in recent years and presents theor… Altro …
booklooker.de |
ISBN: 9783658121044
Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus … Altro …
BarnesandNoble.com new in stock. Costi di spedizione:zzgl. Versandkosten., Costi di spedizione aggiuntivi Details... |
Schriftenreihe der HHL Leipzig Graduate School of Management / Multisensory Impact of Sport Events - nuovo libro
2016, ISBN: 3658121041
Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that c… Altro …
Weltbild.de Nr. 70839485. Costi di spedizione:, 2-5 Werktage, DE. (EUR 0.00) Details... |
Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games (Schriftenreihe der HHL Leipzig Graduate School of Management) - Prima edizione
2016, ISBN: 9783658121044
edizione con copertina flessibile
Springer Gabler, Paperback, Auflage: 1st ed. 2016, 330 Seiten, Publiziert: 2016-02-01T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 44 colour illustrations, 74 black & whit, 0.44 kg, Bo… Altro …
amazon.co.uk BOOKS etc Gebraucht, wie neu. Costi di spedizione:Usually dispatched within 13 to 14 days. Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 5.59) Details... |
Multisensory Impact of Sport Events / A Comparative Effect Analysis Based on Soccer Games / Thorsten Tham / Taschenbuch / Schriftenreihe der HHL Leipzig Graduate School of Management / Paperback - edizione con copertina flessibile
2016, ISBN: 9783658121044
[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Thorsten Tham highlights the fundamental changes that have swept Germany¿s footballing landscape in recent years and presents theor… Altro …
Tham, Thorsten:
Multisensory Impact of Sport Events | A Comparative Effect Analysis Based on Soccer Games | Thorsten Tham | Taschenbuch | Schriftenreihe der HHL Leipzig Graduate School of Management | Paperback - edizione con copertina flessibile2016, ISBN: 9783658121044
[ED: Taschenbuch], [PU: Springer Fachmedien Wiesbaden], Thorsten Tham highlights the fundamental changes that have swept Germany¿s footballing landscape in recent years and presents theor… Altro …
ISBN: 9783658121044
Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus … Altro …
Schriftenreihe der HHL Leipzig Graduate School of Management / Multisensory Impact of Sport Events - nuovo libro
2016, ISBN: 3658121041
Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that c… Altro …
Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games (Schriftenreihe der HHL Leipzig Graduate School of Management) - Prima edizione
2016, ISBN: 9783658121044
edizione con copertina flessibile
Springer Gabler, Paperback, Auflage: 1st ed. 2016, 330 Seiten, Publiziert: 2016-02-01T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 44 colour illustrations, 74 black & whit, 0.44 kg, Bo… Altro …
Dati bibliografici del miglior libro corrispondente
Autore: | |
Titolo: | |
ISBN: |
Informazioni dettagliate del libro - Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author
EAN (ISBN-13): 9783658121044
ISBN (ISBN-10): 3658121041
Copertina flessibile
Anno di pubblicazione: 2016
Editore: Springer Fachmedien Wiesbaden Core >1
Libro nella banca dati dal 2016-02-06T16:49:26+01:00 (Zurich)
Pagina di dettaglio ultima modifica in 2024-03-08T02:08:00+01:00 (Zurich)
ISBN/EAN: 9783658121044
ISBN - Stili di scrittura alternativi:
3-658-12104-1, 978-3-658-12104-4
Stili di scrittura alternativi e concetti di ricerca simili:
Autore del libro : springer fachmedien wiesbaden, thorsten
Titolo del libro: event, eve, leipzig, impact, sport, tham
Dati dell'editore
Autore: Thorsten Tham
Titolo: Schriftenreihe der HHL Leipzig Graduate School of Management; Multisensory Impact of Sport Events - A Comparative Effect Analysis Based on Soccer Games
Editore: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
302 Pagine
Anno di pubblicazione: 2016-01-22
Wiesbaden; DE
Stampato / Fatto in
Peso: 4,298 kg
Lingua: Inglese
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXVIII, 302 p. 44 illus. in color.
BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Brand Management; S-O-R Models; Multisensual Approach; Club Brand; Sensual Perception; Sports Economics; Behavioral/Experimental Economics; Marketing; Sports Economics; Experimental Economics; Sport und Freizeit; Dienstleistungsgewerbe, Gastgewerbe; Verhaltensökonomie; EA
Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.
Brand Management in Sports.- Consideration of Multisensuality in S-O-R Models.- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848.- Derivations of Potential Actions in the Context of Identity-Based Brand Management.
Dr. Thorsten Tham completed his doctoral study under the supervision of Prof. Dr. Manfred Kirchgeorg at the SVI-Endowed Chair of Marketing at HHL Leipzig Graduate School of Management.
Publication in the field of economic sciences
Includes supplementary material: sn.pub/extras
Altri libri che potrebbero essere simili a questo:
Ultimo libro simile:
9783658121051 Multisensory Impact of Sport Events (Thorsten Tham)
< Per archiviare...