2011, ISBN: 9783847302148

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], The author explores the increasingly important role that social media -and particularly social networks- are playing … Altro …

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], The author explores the increasingly important role that social media -and particularly social networks- are playing both in conversations with private purposes and Business-to-Consumer (B2C) communications. It also highlights their limited adoption rates for Business-to-Business (B2B) marketing initiatives. The final conclusions are referred to those companies which design, produce or distribute software solutions that sometimes have been nominated by users as Lovemarks'. This book draws a general overview for the current situation of social media, their integration within 2.0 platforms, and the new possibilities that they offer for marketing and corporate communication. Some important concepts like marketing-oriented companies , conversations , trust , loyalty or customer-oriented initiatives will be emphasized. New opportunities for interacting and capturing the audience s feedback will also be pointed out. Furthermore, technological implications about blended marketing initiatives will be discussed., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 100, Selbstabholung und Barzahlung, PayPal, offene Rechnung, Banküberweisung, Internationaler Versand<

ISBN: 9783847302148

The author explores the increasingly important role that social media -and particularly social networks- are playing both in conversations with private purposes and Business-to-Consumer (… Altro …

The author explores the increasingly important role that social media -and particularly social networks- are playing both in conversations with private purposes and Business-to-Consumer (B2C) communications. It also highlights their limited adoption rates for Business-to-Business (B2B) marketing initiatives. The final conclusions are referred to those companies which design, produce or distribute software solutions that sometimes have been nominated by users as Lovemarks'. This book draws a general overview for the current situation of social media, their integration within 2.0 platforms, and the new possibilities that they offer for marketing and corporate communication. Some important concepts like marketing-oriented companies , conversations , trust , loyalty or customer-oriented initiatives will be emphasized. New opportunities for interacting and capturing the audience s feedback will also be pointed out. Furthermore, technological implications about blended marketing initiatives will be discussed. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Werbung & Marketing<

ISBN: 9783847302148

The author explores the increasingly important role that social media -and particularly social networks- are playing both in conversations with private purposes and Business-to-Consumer (… Altro …

The author explores the increasingly important role that social media -and particularly social networks- are playing both in conversations with private purposes and Business-to-Consumer (B2C) communications. It also highlights their limited adoption rates for Business-to-Business (B2B) marketing initiatives. The final conclusions are referred to those companies which design, produce or distribute software solutions that sometimes have been nominated by users as Lovemarks'. This book draws a general overview for the current situation of social media, their integration within 2.0 platforms, and the new possibilities that they offer for marketing and corporate communication. Some important concepts like marketing-oriented companies , conversations , trust , loyalty or customer-oriented initiatives will be emphasized. New opportunities for interacting and capturing the audience s feedback will also be pointed out. Furthermore, technological implications about blended marketing initiatives will be discussed. Bücher, Hörbücher & Kalender / Bücher / Sachbuch / Wirtschaft / Werbung & Marketing<

2011, ISBN: 9783847302148

Erscheinungsdatum: 12/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media: New challenges for IT corporate marketing, Titelzusatz: The social networks revolut… Altro …

Erscheinungsdatum: 12/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Social Media: New challenges for IT corporate marketing, Titelzusatz: The social networks revolution, Autor: Sáenz Magdalena, Andrés, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 100, Informationen: Paperback, Gewicht: 165 gr, Verkäufer: averdo Belletristik<

2011, ISBN: 3847302140

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]