Emma Jefferies, Joyce Yee:Transformationen: 7 Rollen, um den Wandel voranzutreiben, nach Design von Joyce Yee (englisch) Taschenbuch
- edizione con copertina flessibile ISBN: 9789063694579
Unsurprisingly for a book on transformation design, it puts you, the reader, at the centre. Remarkably for a book written by three people it feels like it was written by one. Fascinating … Altro …
Unsurprisingly for a book on transformation design, it puts you, the reader, at the centre. Remarkably for a book written by three people it feels like it was written by one. Fascinating case studies and interviews with design consultants, industry leaders, and key academics provide the foundation for an intriguing investigation into the various roles that design plays in transforming cultures, products and infrastructures. The Nile on eBay FREE SHIPPING UK WIDE Transformations by Joyce Yee, Emma Jefferies Reveals and shows how design thinking approaches are currently being used to transform organisations. FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description Tracking how design has changed in previous book Design Transitions has inevitably led the authors to explore how organisations are changing using design. Design is now the key driver of innovation and change within organisations across the globe. It is therefore important to learn how, when and why to use design to drive change in your organisation. Transformations documents how design is being used to support change across different organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. The authors present seven roles for change that are used to influence the development of products and services, the shape of the organisation itself and, most importantly, their ability to embrace change. These seven roles can transform organisations to be more innovative, human-centred and resilient: Cultural Catalyst; Framework Maker; Humaniser; Power Broker; Friendly Challenger; Technology Enabler and Community Builder. Well-documented case studies offer readers insight into how design strategies can be successfully activated in different types of organisation.The seven roles offer both designers and non-designers a common language and framework to support design-driven transformation. Transformations, in the right hands, is a potent tool to understand, shape and implement design-driven change. Back Cover Design is now the key driver of innovation and change within organisations across the globe. Learn how, when and why to use design to drive change in your organisation. TRANSFORMATIONS: 7 Roles to Drive Change by Design documents how design is being used to support change across di'fferent organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. We feature 13 organisations including Steelcase, Spotify, Deloitte Australia, SAP, Telstra, US Department of Veterans A'airs and Accenture & Fjord. Flap Design is now the key driver of innovation and change within organisations across the globe. Learn how, when and why to use design to drive change in your organisation. TRANSFORMATIONS: 7 Roles to Drive Change by Design documents how design is being used to support change across different organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. We feature 13 organisations including Steelcase, Spotify, Deloitte Australia, SAP, Telstra, US Department of Veterans Aairs and Accenture & Fjord. Author Biography Joyce Yee, PhD is a senior lecturer at UK s Northumbria University s Design School, teaching interaction, service and design methodologies across undergraduate and postgraduate levels. Joyce holds a Master of Arts in Visual Communication from Central Saint Martins College of Art and Design (UK) and was awarded a PhD in Design from Northumbria University. She has over 10 years working experience in a wide range of academic and professional environments as a graphic, interaction and service designer. Emma Jefferies, PhD is an independent design consultant and a dyslexic troublemaker. Her natural habitat is out in the wild, consulting with global innovation and design teams in places like South America, Asia and Europe to improve the way they innovate. She holds a Multimedia Design degree and an internationally award-winning Design PhD from Northumbria University, UK on enhancing visual practices. Lauren Tan, PhD is a Design Strategist at Deloitte Consulting Australia. She has worked as a designer in various capacities including graphic design, management consulting, service design and social design. She has also been involved in building design capabilities for innovation in not-for-profit organizations and in government. Lauren holds a Bachelor of Design Honours degree from the University of Technology Sydney and a Master of Business degree from the University of Technology Sydney and a Master of Business degree from the University of Sydney, Australia. The authoring team has successfully published Design Transitions in October 2013. The authors individually have established research publication on design methods, tools and social practices of designers. Joyce and Emma have worked successfully together on a previous research project." Table of Contents Book Structure The book is organized in two main sections, one containing the practice case studies, and the other containing the expert interviews. The case studies section will be further subdivided to represent different sectors. The aim is to create a 240-page book, which will give the authors enough scope to showcase the number of different examples around the world. 1. Contents Page p.4-5 2. Foreword p.6-7 3. Introduction p.8-9 4. Map of case studies p.10-11 5. Section graphic p.12-13 6. Chapter 1 - Government /Policy 7. Chapter 2 - Healthcare 8. Chapter 3 - Voluntary Sector 9. Chapter 4 - Education & Training 10. Chapter 5 - Management consulting 11. Chapter 6 - Consumer product companies 12. Chapter 7 - Financial Services 13. Chapter 8 - Telco 14. Chapter 9 - Technology/Digital Services 15. Expert Interview graphic p.198-199 16. Chapter 10 - Expert Interviews 17. Conclusion p.232-235 18. Image credits p.236-237 19. Index p.238-239 20. Acknowledgements p.240 Review "Thanks to Joyce Yee, Emma Jeeries and Kamil Michlewski, business readers now have a smart and practical primer on design thinking. Unsurprisingly for a book on transformation design, it puts you, the reader, at the centre. It s easily navigable and layered so you can mine it quickly for the headline, dig deeper through the case studies or go further in to the tools and methods on-line. The authors academic credibility comes to the fore. They present seven well-evidenced roles that unfold in the book as a check-list for anyone in business concerned with turning complex systems into simple eortless services for customers. Remarkably for a book written by three people it feels like it was written by one. I liked its straightforward business language. This book gets my vote as a great new addition to the pantheon of writings on why and how to design change in your company."- David Kester, Founder, Design Thinkers Academy, London "We have heard a lot about design thinking in recent years; this book helps us think about design doing . Fascinating case studies and interviews with design consultants, industry leaders, and key academics provide the foundation for an intriguing investigation into the various roles that design plays in transforming cultures, products and infrastructures. This book is not about design thinking, nor is it about design methodsit is about the roles that design takes. The authors outline the subtle ways in which the results of design as a discipline and a practice are communicated, and how design therefore influences people, groups and organisations. A fun read, this is a very human text, speaking to the ways in which design ideas are communicated in the complex social arenas where innovations and infrastructures are created and maintained. Whether you want to reflect on how you communicate your design practices and ideas, or if you are looking for a way to think about how to communicate design ideas, or if you simply want to glance into how design is practiced in a number of disparate organisations, this book is for you."- Elizabeth F. Churchill, Director of User Experience, Google, former Executive Vice President of the Association of Computing Machinery s (ACM) Special Interest Group on Human Computer Interaction and current Secretary/Treasurer of the ACM "Design-driven companies have happier customers, greater competitive advantage, and higher financial returns than their peers. This is a useful book for anyone who wants to embed design as a core approach in their organisation. It clearly articulates seven roles and related activities that enable organisational transformation, as well as well-documented case studies that show how design strategies can be successfully activated in dierent types of organisations. This book will be a useful guide for leaders, managers and front-line employees who want to understand and implement design transformation."- Dave Gray, Founder of XPLANE and author of Liminal Thinking" Long Description Tracking how design has changed in previous book Design Transitions has inevitably led the authors to explore how organisations are changing using design. Design is now the key driver of innovation and change within organisations across the globe. It is therefore important to learn how, when and why to use design to drive change in your organisation.Transformations documents how design is being used to support change across different organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. The authors present seven roles for change that are used to influence the development of products and services, the shape of the organisation itself and, most importantly, their ability to embrace change. These seven roles can transform organisations to be more innovative, human-centred and resilient: Cultural Catalyst, Bis Publishers B.V.<
