2011, ISBN: 9781104075187

edizione con copertina flessibile, edizione con copertina rigida

Savannah, GA U. S. A.: Benson Organization. As New in Near Fine dust jacket 1987. First Edition. Hardcover. Marfree, acidfree F/Fine 1stEd perf-bound iun maroon 1/4 cloth, white shiny un… Altro …

Savannah, GA U. S. A.: Benson Organization. As New in Near Fine dust jacket 1987. First Edition. Hardcover. Marfree, acidfree F/Fine 1stEd perf-bound iun maroon 1/4 cloth, white shiny unclipped DJ has author's photo on R flap; no names, not marked-in, underscored, clearance or discard. Mails from NYC usually within 12 hours. ; 10.9 x 8.3 x 0.2 inches; 64 pages; \n\nA legendary book on successful direct-mail marketing and advertising has just been republished by Bottom Line Books, and imprint of Boardroom Inc. , the direct mail publishing giant whose famous ads start out, "What never to eat on an airplane..." Why has Boardroom decided to reprint this sought-after, how to classic now? Martin Edelston, Boardroom's CEO, explains, "Direct marketing, in one form or another , is part of all our lives. It's used by just about every business and non-profit...on church bulletins and utility bills, menus left under doors, coupon ads in newspapers and magazines, inserts with your bills--even the ads on back of ATM receipts and matchbooks. And most believe almost all direct marketing can be done better. " In his foreward to the 1989 edition of Benson's book, Hank Burnett -- one of the great copywriters of all time - said "This is the equivalent of a doctoral-level course on how to make a great deal of money legitamately through the mail, and may well be the most valuable book ever written on the subject. " Put simply, Dick Benson's view of direct mail marketing is deceptively simple: The promotor's goal is to get prospects to raise their hands and say they're interested in what you have to seel. His book shows how to get those hands in the air. Secrets of Successful Direct Mail is everything Dick Benson learned in 40 years in the business. How valuable is this information? As Martin Edelston, one of Dick Benson's clients since 1972, says now, "Dick's book has wonderful clear lessons on how to do direct marketing right. I wish it had been available when I was starting out. I learned a lot from it, and you will too, no matter what you're selling. " Brian Kurtz, Boardroom's Executive Vice-President -- notes, "Dick's influence on our company has been enormous. As the primary consultant throughout our history, he deserves much of the credit for Boardroom's success, longevity and solid reputation." ., Benson Organization, 1987, Benson Publishing, 2011. Revised edition, 477pp. with b/w and a few colour illustrations, signed with a brief inscription by the author on the title page. Small curl at corners, light soil to outer edges and light creasing from page handling. Wraps have light edge/rub wear and light creasing. Actual book for sale pictured. 19.1 x 25.4 x 2.4cm, wt1.1KG Please note the book is oversized and it will require extra postage for international destinations.. Signed by Author. Reprint. Soft Cover. VG. 4to - over 9¾" - 12" tall., Benson Publishing, 2011, Kessinger Publishing, LLC, 2009-02-06. Hardcover. Good., Kessinger Publishing, LLC, 2009-02-06<

2009, ISBN: 9781104075187

saying that he "had a fair day yesterday for the garden, so I enclose the cheque for the takings, which I hope you will think satisfactory considering what a little place this is ..&… Altro …

saying that he "had a fair day yesterday for the garden, so I enclose the cheque for the takings, which I hope you will think satisfactory considering what a little place this is .." and asking for a receipt, 2 sides 8vo., Lamb House, Rye headed paper, 20th August, Harrisburg, Pennsylvania : Stackpole Sons ; The Telegraph Press, 1946., 1946. Very Good. xxxviii, 361 pp. ; purple cloth with green lettering on paper paste-down labels ; OCLC reports no copies held by any library ; top edge colored blue ; foxing ; name on front ep ; extremely rare John Dos Passos item features writings from disabled veterans of World War II who studied English composition while attending American University in Washington, DC under Professor Don M. Wolfe, who asked them to write about home, friends and family, the war or whatever came into their minds. THe results were so moving and impressive that Wolfe had 2,000 copies printed at his own expense, while all the profits from Doubleday's edition went directly to the men ; "We cannot state too emphatically that this books is presented not as a literary effort but as a series of social documents."--foreword ; "If a foreigner should ask me what Americans were like in 1946, I would hand him this book. Naturally it is not the whole story. It is only the story of a fairly small group of young men among those most hurt in body and mind by the accidents of war. But somehow, putting down the war experiences that affected them most, these young men have uncovered a much larger segment of the reality of our time than they themselves seem to have been aware of."--John Dos Passos ; details of each serviceman and his unit included ; authors include: Joe V. Adair, Rosario Joseph Aloisio, Herbert Newton Bair, Edgar Benjamin Benson, Paul Getter Bruce, Frank Louis Calderala, Howard Price Carter, Robert Irwin Clark, Anthony Paul Coulis, Robert Francis Dove, Richard Houston Frazee, Morris Aaron Garber, John Otto Goelz, William George Gontcharuk, Thodore Karl Hammill, Ellerton Vinnie Harmer, Bruno Joseph Hassen, Gerald Sterling Kelsey, Orlie Alden Kennerly, James Bernard King, Melvin Bernard Linton, John T. Marshall, Floyd Roann Mauk, Lowell Marshall McGowan, Daniel Archie McDonald, Kenneth Ray McMurry, Frank S. Mercurio, Arthur Wallace Miller, William E. Murphy, Charles LeRoy Neely, John N. Nemeth, Verne Maurice Nygaard, Joseph Michael O'Connell, Irving Peltz, Frank Jerome Phillips, Edward Otto Podell, John James Regan, Wallice Irvin Redi, Nicholas Rezar, Philip Irvington Robrecht, Robert Shore, Pat Martin Smith, Walter Burton Spencer, Glee H. Stevens, Robert Lee Stevens, George J. Veach, Ralph Theodore Warren, Carl Thomas Welch, Alma Mary Wilhelm, John Edgar Williams, Jr, Milton Kimball Williams, and Norman Myer Witkin ; truly horrific remembrances recounted here underscore the frailness of humanity and transcendent bravery ; rare ; VG, Harrisburg, Pennsylvania : Stackpole Sons ; The Telegraph Press, 1946., 1946, 2009-02-06. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence, excellent customer service!, 2009-02-06<

2009, ISBN: 9781104075187

Kessinger Publishing, LLC, 2009-02-06. Hardcover. Used:Good., Kessinger Publishing, LLC, 2009-02-06

ISBN: 9781104075187

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